Director, Sales Enablement
About The Position
Retail Distribution at Mackenzie Investments is currently accepting applications for the position of Director, Sales Enablement. Reporting to the VP, Sales Enablement, the Director, Sales Enablement will be responsible for developing and executing strategies that enhance advisor engagement, strengthen sales capabilities, and support the achievement of Retail Distribution’s business objectives. Leading the Sales Enablement function, the Director is accountable for the design and delivery of advisor-facing enablement programs, communications, events, and content strategies that position Mackenzie as a trusted partner for Canadian advisors. This role is accountable for driving the effectiveness of sales initiatives through strategic planning, cross-functional leadership, continuous improvement, and the application of data-driven insights to optimize advisor experiences and business outcomes. The Director will also provide leadership to a high-performing team, fostering innovation, collaboration, and organizational capability to support current and future growth priorities.
Requirements
- A minimum of 10 years relevant experience and passion for markets
- Strong knowledge of financial markets and asset management business
- Experience in building strong relationships with a variety of partners and senior leaders.
- Highly collaborative with excellent interpersonal, negotiation and influencing skills.
- Strong organizational, planning and communication skills.
- Innovative problem-solving abilities
- Strong analytical skills
- Strong presentation and facilitation skills
- Effective management of projects and timelines
Nice To Haves
- Bilingual is an asset
Responsibilities
- In partnership with Retail Leadership, define and execute the advisor-facing event strategy, leveraging business insights, performance analytics, and ROI assessments to align event programming, investment content, and speaker participation with strategic business objectives.
- Provide strategic leadership and direction to cross-functional partners, including Product and Marketing, to develop compelling advisor-facing messaging and content that supports business priorities and enhances advisor engagement.
- Oversee the development of event narratives and content frameworks for virtual and in-person events, ensuring alignment with business objectives, consistency of messaging, and impactful advisor experiences.
- Maintain a critical eye to Mackenzie’s advisor engagement event strategy & execution. Continuously evaluating effectiveness, incorporating advisor feedback, and identifying opportunities to enhance engagement, relevance, and business outcomes.
- Influence and secure alignment from senior sales leaders and key stakeholders by presenting strategic recommendations, business cases, and content plans that support organizational priorities and drive advisor adoption.
- Develop and execute the sales enablement strategy in partnership with Retail Leadership, ensuring programs, tools, and resources align with business priorities and drive advisor productivity, engagement, and growth.
- Lead the design and governance of Retail communication strategies, establishing effective communication channels and feedback loops that ensure alignment, clarity, and execution across stakeholders and field teams.
- Partner cross-functionally with Sales, Marketing, Product, and other business leaders to identify enablement opportunities, remove barriers to success, and enhance the advisor experience.
- Monitor industry trends, competitive developments, and emerging enablement practices to identify innovative solutions and continuously strengthen the organization's sales capabilities.
- Establish measures of success and leverage data-driven insights to evaluate enablement effectiveness, inform decision-making, and optimize program impact and business outcomes.
- Lead and oversee the development and execution of sales effectiveness strategies aligned to business priorities, including territory planning, advisor enablement, internal events, and strategic initiatives that drive sales outcomes.
- Serve as the business lead for key sales effectiveness programs, overseeing governance, critical path management, stakeholder engagement, decision-making processes, and cross-functional collaboration with Sales, Marketing, Product, and Retail Leadership.
- Drive continuous improvement through design thinking, identifying and implementing enhancements to processes, tools, technologies, and advisor experiences that increase effectiveness and scalability.
- Lead the strategy, planning, execution, and measurement of advisor-facing events and retail enablement programs, leveraging market insights and stakeholder consultation to maximize impact and business results.
- Build and lead a high-performing team by providing coaching and development, optimizing organizational capacity, and fostering a diverse talent pipeline to support current and future business needs.
Benefits
- competitive base salary
- performance-weighted bonus
- education/career support
- option to join Employee Share Purchase Plan with employer matching component
- competitive health and dental coverage
- flexible plan for you and your family
- short-term & long-term disability plans
- voluntary Group RRSP enrolment with employer matching component
- paid volunteer days
- competitive time off
- 10 wellness days off
- WorkPerks discount program
- hybrid & flex work arrangements
- living our core values: Be a Team, Be Accountable, Be Better
- engaging with community through Business Resource Groups (BRG communities are volunteer employee-led groups formed around a common interest, identity, or background)
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
