Director, RLT Marketing Platform

Novartis • East Hanover, NJ

4d • $185,500 - $344,500 • Onsite

About The Position

The Director, Marketing Strategy, RLT Platform will shape and drive Novartis’ RLT platform marketing strategy, positioning, and tactical execution. This role will also work across the RLT portfolio products to ensure cohesion and opportunity identification to ensure continued advancement in category leadership. Reporting to the ED, RLT Marketing Strategy, this Director will work collaboratively with cross functional partners, RLT brand teams and Integrated Marketing Organization (IMO) colleagues to bring strategic concepts to life through orchestrated customer campaigns, tactics and experiences.

Requirements

• Bachelor's degree in a related field is required
• Minimum of 8 years of experience in strategy and/or commercial marketing with multi-functional experience in Pharma or Healthcare preferred, including demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
• Experience in driving high performing brands/corporate strategy in highly competitive categories within the US
• Minimum of 5 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
• Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team
• Transformational leader with strategic experiences to transform the business into next generation engagement and a track record of fostering high performing teams
• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
• Ability to develop and deliver resources / programs / tactics on time, on scope, on budget, with strong financial acumen

Nice To Haves

• Recent experience with oncology or specialty treatments strongly preferred
• Master of Science or MBA preferred

Responsibilities

• Work effectively with the ED, Marketing Strategy to develop a cohesive and integrated marketing strategy and campaign, grounded in customer insight
• Work across highly complex brands
• Own the RLT platform narrative and positioning, ensuring we reinforce Novartis’ leadership in a highly competitive and evolving marketplace
• Enable cohesion across brands and indications, avoiding fragmentation as the portfolio expands
• Play a key role in shaping long-term market development and category leadership
• Think outside the box to drive best in class marketing strategies that align to brand goals and maximize business results
• Translate in market data signals to actions that lead to behavior change
• Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives
• Collaborate with Product Strategy and IMI teams on integrated strategy, plan, and asset(s), as appropriate
• Share and embed knowledge on best practices to engage customers and change behavior across the full brand lifecycle and drive behavior change

Benefits

• health, life and disability benefits
• a 401(k) with company contribution and match
• a variety of other benefits
• a generous time off package including vacation, personal days, holidays and other leaves

What This Job Offers

• Job Type: Full-time
• Career Level: Director