Director RGM Customer and Channel Strategy

Bimbo Bakeries USA•Irving, TX

About The Position

The Director, RGM – Customer & Channel Strategy will play a critical leadership role in transforming Revenue Growth Management into a core commercial growth driver for Bimbo Bakeries USA. This role will lead the development and deployment of channels, customer, and portfolio strategies across emerging and high-growth channels (e.g., AFH, FSV, eCommerce, new routes to market), ensuring alignment with consumer needs, willingness to pay, and long-term value creation. The Director will operate at the intersection of Strategy, Sales, Marketing, and Finance, owning the definition of where and how we win by channel and customer, while building the capabilities required to scale RGM across the organization.

Requirements

Bachelor’s degree required; MBA preferred
10+ years of relevant experience
Strong experience in RGM, channel strategy, and portfolio management
Deep understanding of RGM levers
Strong financial acumen and P&L experience
Experience with syndicated data tools
Multi-channel experience
Self-starter – Navigating and thriving in ambiguous environment, resourcefulness in getting things done, Advanced problem-solving skills and strategic thinking.
Agility – Flexibility approach in problem solving/developing solutions
Project and budget management