Director, Revenue Generation - West Virginia University

Learfield Amplify•Morgantown, WV

About The Position

Learfield Amplify is seeking a Director, Revenue Generation to lead the ticket sales team serving West Virginia University. The role leads revenue generation staff through recruiting, training, mentoring, coaching, and performance guidance, and develops and implements revenue initiatives to meet or exceed annual sales goals. The position oversees revenue efforts spanning ticket sales, new donor acquisition, customer service, premium seating, hospitality, and other revenue opportunities. The Director develops and executes an annual revenue generation plan and budget with appropriate staff and senior management, manages a personal portfolio of prospects and customers, and oversees group ticket assets, experiences, and inventory. The role also monitors performance through sales reporting and analysis, collaborates with vendors and corporate partners, works with university athletic department marketing staff on promotional initiatives, and partners with the national Data Analytics team on CRM and database initiatives. The position requires at least five years of sales experience in collegiate and/or professional sports, including at least two years in ticket sales management. A bachelor’s degree in Sports Administration or a business field is preferred. The role may require extended hours, including evenings, weekends, holidays, and home athletic events.

Requirements

At least 5 years of sales experience within collegiate and/or professional sports, including at least 2 years of experience in a ticket sales management role.
Superior written and verbal communication skills, with strong leadership, collaboration, and interpersonal abilities.
Results-oriented leadership and demonstrated ability to motivate teams and drive revenue performance.
Proven track record of revenue generation and achieving sales goals.
Enthusiastic, creative, and strategic thinking, with the ability to translate strategy into effective execution.
Ability to thrive in a dynamic, fast-paced environment while managing multiple priorities and deadlines.
Exceptional organizational skills and ability to manage multiple tasks simultaneously.
Commitment to high standards of personal and professional integrity and ethics.
Strong customer service and relationship management skills.
Proficiency with Microsoft Office Suite.
Experience with CRM and sales platforms such as ACT, Salesforce, SSB, Microsoft Dynamics CRM, Conquer, Outreach, or similar systems.
Willingness and ability to work extended hours, including evenings, weekends, holidays, and home athletic events as required.

Nice To Haves

Bachelor’s degree in Sports Administration or a business field.
Experience with Paciolan and/or Ticketmaster/Archtics ticketing systems.

Responsibilities

Oversee revenue generation across ticket sales, new donor acquisition, customer service, premium seating, hospitality, and other revenue-generating opportunities.
Lead recruiting, hiring, onboarding, and professional development of revenue generation staff.
Provide ongoing training, coaching, mentoring, and performance guidance to revenue generation staff.
Lead regular staff meetings and foster collaboration, innovation, idea sharing, revenue growth, and customer retention.
Develop and maintain a personal portfolio of ticket sales prospects and customers.
Develop, manage, and execute an annual Revenue Generation plan and budget in partnership with appropriate staff and senior management, covering sales, retention, and revenue growth across customer segments.
Manage group assets, experiences, and inventory to maximize group ticket sales and revenue at home games.
Prepare timely and accurate sales reports and performance analyses to monitor progress, identify trends and opportunities, and maintain sales pacing toward established goals.
Collaborate with senior management to develop and manage relationships with outside vendors and corporate partners related to group ticket sales, hospitality, and premium experiences.
Partner with university athletic department marketing staff to develop and execute promotional initiatives to increase attendance, engagement, and revenue.
Collaborate with the national Data Analytics team on CRM and database initiatives, including data collection, analytics, reporting, and marketing strategies to identify opportunities and generate incremental revenue.