Welcome to the Traegerhood: Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we’ve been revolutionizing outdoor cooking ever since. We’re a team of disruptors, innovators, problem solvers, and food fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City and beyond, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you’re a team player who’s dedicated to delivering top-quality results every day, then we want you to come cook with us! What You'll Do: The ideal candidate brings deep retail experience, a track record of building and scaling retail partnerships and a passion for delivering omnichannel brand experiences across channels. Preferred location is Salt Lake City, remote candidates may be considered. How You'll Help Us Win: Retail Channel Strategy & Leadership · Develop & execute Traeger & Meater’s long range retail channel growth strategy across US and Canada. Oversee go-to-market planning and execution for new product launches and promotions. · Drive retail marketing initiatives that enhance brand awareness, product visibility and sell through across retail partners across in store and online assets. Build & maintain strong partnerships with key retailers including Amazon (a must), Hardware (Home Depot, Ace), Walmart and leading regional chains. · Lead, mentor & develop a team (5+ employees) of retail marketing managers across retail accounts and visual merchandising, fostering a culture of collaboration, innovation & accountability. · Partner cross functionally with sales, brand marketing & creative, operations, finance to ensure alignment on priorities, budget & launches. Omnichannel Leadership, Insights & Performance Management · Drive integration across retail media networks (RMNs), retailer online channel and in store merchandising to create seamless omnichannel shopping journeys. · Collaborate externally with retailer marketing and merchandising teams to secure co-marketing opportunities, drive category growth and brand presence. · Leverage shopper data, retail insights and analytics to drive strategy and improve retail effectiveness. · Develop quarterly & annual marketing plans tied to clear performance KPIs and ROI targets, optimizing investments based on performance and goals. Build out a scorecard & check in system to monitor & report on retail performance. What You Need To Win:
Stand Out From the Crowd
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Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
501-1,000 employees