Marketing Director

PhaseV • Cambridge, MA

9d • Hybrid

About The Position

We're hiring our first dedicated marketer to lead our marketing strategy in support of our continued growth. This is a rare opportunity to continue to architect our brand presence and dramatically expand PhaseV’s share of voice
You will report to the Head of Strategy and Transformation, and work directly with the PhaseV leadership team to implement marketing strategies that build our sales pipeline, enable our sales team, and generate the target ROI. This includes refining the PhaseV story and pitch, and establishing PhaseV as the category leader in AI-powered clinical development. This role combines strategic thinking with hands-on execution—you'll set the vision and roll up your sleeves to make it happen in partnership with Business Development, Strategy, and Product.

Requirements

• 6+ years of modern marketing experience in brand, content, digital, or integrated marketing roles, including examples of driving marketing decisions
• 3+ years of exposure to pharmaceuticals, biotech, or healthcare
• Proven track record building brand identity and contributing to sales metrics, ideally at high-velocity startups
• Experience developing and measuring analytically rigorous full-funnel marketing campaigns
• Demonstrated ability to present to and influence executive teams
• Project management expertise in fast-moving, cross-functional environments
• Experience launching innovative products or establishing new market categories
• Builder: Excited to own marketing from zero to one and thrive in a start-up environment
• Operator: You can run multiple workstreams at speed with precision and sound judgment
• Storyteller: You can make complex science and technology commercially compelling
• Business Partner: Obsessed with pipeline impact and sales enablement
• High Taste Level: You prioritize clarity, design, tone, and quality
• Cross-Functional Leader: You build strong partnerships across BD, Product, Strategy, and leadership

Nice To Haves

• Global marketing experience across varied business landscapes
• Experience with technical products involving complex scientific concepts
• Track record of successful product launches in competitive, technical markets
• Fluency with modern marketing tools and platforms

Responsibilities

• Own marketing’s contribution to pipeline generation in partnership with Business Development and Alliance Management
• Build and continuously improve PhaseV’s lead engine across channels (events, digital campaigns, outbound support, partnerships)
• Develop targeted marketing initiatives to support strategic opportunities
• Define, track, and report key funnel metrics (Marketing QL → Sales QL →Pipeline → Signed)
• Partner with BD to operationalize lead capture and follow-up workflows, ensuring conferences and campaigns convert into active opportunities
• Test and scale new growth experiments (paid LinkedIn, SEO, search/social, email, webinars, newsletter, blog, sponsored content, nurture sequences) to expand top-of-funnel awareness and engagement
• Own marketing attribution and performance analytics to ensure spend translates into measurable commercial outcomes
• Create and manage social media presence, particularly LinkedIn thought leadership
• Develop and execute PhaseV's overall brand, marketing, and PR strategy across all channels
• Craft storytelling that cuts through the complexity of causal ML and clinical trials—moving audiences emotionally, intellectually, and commercially
• Manage external PR agency to secure coverage, speaker opportunities, and category-defining moments
• Own and refine PhaseV's visual brand and identity, managing external designers, as needed
• Ensure our website is built and optimized to serve as the central hub of our brand and engage our audience effectively
• Track, prioritize, and manage PhaseV's conference pipeline, standardize pre-/post-event workflows, clearly defined handoffs with conference attendees
• Lead our presence at major industry events from booth strategy to activations to follow-up campaigns
• Maximize commercial outcomes through pre-, during-, and post-event workflows
• Identify and execute ad-hoc opportunities for lead engagement (i.e. organizing sponsor dinners or other side-engagements)
• Set marketing priorities and plan in partnership with Business Development, Alliance Management, Strategy, and Product teams to ensure message-market alignment
• Define KPI targets and report marketing performance to leadership team and drive marketing decisions
• Identify new business opportunities through market insights and customer feedback
• Define and manage marketing budget in collaboration with Finance

Benefits

• The opportunity to work with a mission-driven team pushing the frontier of data driven AI/ML powered clinical development
• A diverse and intellectually rigorous environment focused on solving some of the most complex challenges in clinical development
• A collaborative and dynamic startup environment
• Professional growth and development opportunities
• Competitive compensation and equity participation
• Comprehensive benefits, 401(k) match, and flexible hybrid culture

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed