Marketing Director

RENNES GROUP•Peshtigo, WI

11d

About The Position

The Marketing Director is responsible for driving census growth across the market by building and sustaining strong referral relationships, coordinating admissions activity, and representing the Rennes brand within the community. This role partners closely with facility leadership to ensure a seamless referral-to-admission process while aligning outreach, marketing initiatives, and admissions support to organizational goals. The Marketing Director serves as a key liaison between referral sources, facility teams, and the corporate Marketing Department, ensuring timely communication, accurate intake coordination, and strong market presence across post-acute and assisted living services.

Requirements

Ability to work in a team environment
Effective communication skills, both written and verbal, with a commitment to customer satisfaction
Professionalism, accuracy, dependability and confidentiality are essential
Strong organization skills, independent decision-making and work planning
Highly driven while being flexible and adaptable to change in a fast-paced healthcare environment
Willingness to participate in after-hours referral intake coverage as needed
Ability to travel within the market (up to approximately 75%)
Experience working with referrals, admissions, care coordination, or census development
Minimum 3 years working in healthcare, post-acute, senior living, or related services

Nice To Haves

Bachelor’s Degree in Marketing, Healthcare Administration, or related field, or equivalent experience
Ability to understand and interpret healthcare terminology, services, and levels of care

Responsibilities

Establish and maintain strong relationships with hospitals, physician offices, case managers, social workers, and other referral partners within the market.
Serve as the primary point of contact for referral sources, representing Rennes professionally and consistently within the community.
Partner with facility leadership to plan and execute community events, educational opportunities, and outreach initiatives that strengthen brand awareness and drive referrals.
Support trade shows, open houses, and new facility or service line launches as needed.
Coordinate and manage referral intake activities, including gathering initial clinical and demographic information to support admission review.
Demonstrate working knowledge of healthcare terminology, acuity levels, and services to assess whether referrals align with facility capabilities.
Collaborate closely with facility staff to determine appropriate placement and next steps.
Communicate referral status updates clearly and consistently with facility teams and external partners.
Assist with pre-authorization coordination, physician coverage arrangements, and admission logistics as needed.
Support discharge planning coordination and transitions of care in collaboration with facility teams.
Assist in the development and execution of market-specific marketing strategies aligned with census and growth goals.
Create and maintain presentation materials for referral sources and prospective residents/families, as well as provide on-site tours as needed, representing and selling the Rennes brand.
Contribute to market analysis efforts, including competitive intelligence and trend identification, to inform outreach and strategy.
Support marketing communications such as announcements, advertising coordination, and promotional materials as appropriate.
Maintain accurate referral tracking and documentation in coordination with facility systems.
Provide admissions and marketing support across multiple service lines within the market.
Perform other duties as assigned to support census growth and organizational objectives.