Marketing Director

Blue Ash Health & Rehab•Cincinnati, OH

About The Position

Blue Ash Nursing & Rehab is currently seeking an experienced, high energy, compassionate and results driven Marketing Director to join our Skilled Nursing Facility. Candidate will need to have a wonderful personality and people skills. This person needs to have an understanding of Medicare and Medicaid as well as private insurance in relation to skilled nursing facilities. This individual will be overseeing the Admission process and census development. Must be able to increase and maintain resident census by building a strong referral network with the hospitals, physicians, physician groups, and appropriate case managers. Works with residents, staff members, and families on the front end of the admission process to ensure an efficient admission process. WHY SHOULD YOU WORK HERE? Our mission is to make a positive impact on others’ lives. We believe in making our people the foundation of who we are. We want a workplace centered on kindness, caring, and compassion where team members meet the high standards and expectations our residents and families deserve. We are proud to offer: Bonus Opportunities Health, Vision, & Dental Insurance 401(k) Retirement Plan Life Insurance Accident, Critical Illness and other voluntary insurance plans Vacation, Sick, and Holiday Pay Opportunities for Career Advancement OUR WORKPLACE We are a skilled nursing facility operating 24/7. Our facility is committed to providing the highest quality of care and services assuring human dignity and quality of life for our residents, their families, and our employees. JOB SUMMARY The Marketing Director is responsible for providing oversight for all admissions and marketing related tasks. Job responsibilities may include but are not limited to: Develops and utilizes existing tools and resources to grow and manage the relationship of each referral sources. Identifies program development opportunities to increase new admission and increase census. Perform on-site admission evaluation at local hospital within the local area for potential referrals, inquiries, and admission to identify their respective clinical need. Aggressively seek out potential residents and facilitate referrals Acts as liaison between the facility and family members during the pre-admission and admission process. Educate residents, families, and visitors’ programs and services as needed. Handles tours, admission screening and initial inquiries Works with Director of Nursing to ensure all admissions are screened thoroughly and adequately prior to admission Ensures the admission packet is completed in a timely manner Other duties and responsibilities

Requirements

Two years working as an Admission Coordinator
Medical knowledge and terminology
Understands healthcare reimbursement programs
Must be energetic and enthusiastic, able to make connections within the community
Must have good oral, written, and organization skills to communicate effectively with residents, family members, visitors, government agencies, staff members, and general public

Nice To Haves

Long Term Care: 1 year (Preferred)
Insurance authorization experience preferred

Responsibilities

Develops and utilizes existing tools and resources to grow and manage the relationship of each referral sources.
Identifies program development opportunities to increase new admission and increase census.
Perform on-site admission evaluation at local hospital within the local area for potential referrals, inquiries, and admission to identify their respective clinical need.
Aggressively seek out potential residents and facilitate referrals
Acts as liaison between the facility and family members during the pre-admission and admission process.
Educate residents, families, and visitors’ programs and services as needed.
Handles tours, admission screening and initial inquiries
Works with Director of Nursing to ensure all admissions are screened thoroughly and adequately prior to admission
Ensures the admission packet is completed in a timely manner
Other duties and responsibilities