Director, Channel Marketing Retail & Nation

DEL REAL LLC•Jurupa Valley, CA

25d

About The Position

The Director of Channel Marketing will lead the development and execution of channel-specific marketing strategies for Retail, Mexican Ethnic Retail, and National Accounts to accelerate demand for Del Real Foods’ branded and unbranded meal solutions across the U.S. This role is accountable for driving “Sales Overnight” through conversion-focused activation and “Brand Overnight” through disruptive, shopper-relevant storytelling that builds awareness, trial, and loyalty. The Director will serve as the connective tissue between Brand Marketing and Sales, translating brand strategy into winning in-store, digital, and customer-specific execution.

Requirements

Builder and operator mindset
Commercially obsessed, shopper-first
Influential leader and strong collaborator
Comfortable in fast-growth, entrepreneurial
Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
8–12+ years of CPG experience with deep shopper/channel marketing focus.
Proven success driving growth in Retail and National Accounts.
Experience with ethnic or multicultural brands strongly preferred.
Strong analytical and commercial acumen.
A passion for rich, vibrant and the insanely crave-able world of good REAL food.
Has the ability to turn strangers into Familia
Someone who would proudly and passionately celebrate the Hispanic culture through REAL food.

Responsibilities

Channel Strategy & Planning
Develop and own channel marketing strategies for:
Conventional Grocery
Mexican Ethnic Retail
Club, Mass, and other National Accounts
Translate brand and portfolio strategies into channel-specific growth plans.
Define priority occasions, categories, and platforms by channel.
Demand Creation (Sales Overnight)
Design and execute shopper marketing programs that drive:
Distribution gains
Velocity growth
Basket expansion
Lead development of customer-specific selling stories, playbooks, and toolkits.
Partner with Sales to support new item launches, line reviews, and expansions.
Brand Building (Brand Overnight)
Bring brand platforms to life in-store and across retailer digital ecosystems.
Create disruptive activation that builds mental and physical availability.
Ensure consistent but flexible brand expression across channels.
Retail Activation & Execution
Own in-store marketing strategy: displays, POS, secondary placements, demos, and sampling.
Lead digital shelf and retailer media strategy in partnership with Brand and eCommerce.
Drive excellence in execution and post-event analysis.
National Accounts & Customer Co-Marketing
Develop joint business planning marketing components with top customers.
Identify and activate co-marketing and shopper insights opportunities.
Customize programs by retailer while protecting brand integrity.
Cross-Functional Leadership
Serve as primary marketing partner to Sales, Category Management, and Revenue Growth Management.
Align with Brand, Innovation, and Insights on priorities and timing.
Manage external agencies and partners.
Budget & Performance Management
Own channel marketing budget and ROI tracking.
Establish KPIs tied to distribution, velocity, trial, and repeat.
Optimize spend toward highest-return activities.