Director, Retail Engagement & Field Marketing (CPG/Beverage) (Remote)

Greenhouse Agency•Miami, FL

1d•$120,000 - $140,000•Remote

About The Position

The Director, Retail Engagement & Field Marketing is a strategic leader responsible for developing and executing retail engagement programs that drive brand growth, customer engagement, and business results across assigned markets. This role partners closely with clients, bottlers, field teams, and internal stakeholders to translate national priorities into impactful local execution. The ideal candidate combines strong commercial acumen with a hands-on leadership style, leveraging data, consumer insights, and market intelligence to optimize retail performance, strengthen customer relationships, and deliver measurable business outcomes. This position plays a key role in building high-performing teams, enhancing execution standards, and shaping long-term retail growth strategies. Ideal candidates will have experience within beverage, consumer packaged goods (CPG), customer marketing, shopper marketing, field marketing, retail activation, sales execution, or related commercial leadership environments.

Requirements

Bachelor's degree in Business, Marketing, Communications, or a related field.
10+ years of experience in retail engagement, retail marketing, customer marketing, field marketing, shopper marketing, sales, or related commercial leadership functions.
Experience within beverage alcohol, consumer packaged goods (CPG), retail marketing, customer marketing, field marketing, retail activation, or commercial execution environments.
Proven experience leading cross-functional teams and large-scale retail execution programs.
Strong understanding of retail operations, consumer behavior, customer engagement, and field execution strategies.
Demonstrated success developing and leading high-performing teams.
Strong analytical, strategic planning, financial management, and problem-solving skills.
Excellent communication, presentation, and stakeholder management abilities.
Ability to influence and collaborate with clients, customers, field teams, and senior leadership.
Experience managing multiple priorities in a fast-paced, growth-oriented environment.

Nice To Haves

MBA or other advanced degree.
Experience working with beverage, CPG, retail, or customer-focused brands.
Experience leading Train-the-Trainer or field capability development programs.
Strong background in performance management, business planning, and operational leadership.
Proven ability to develop long-term growth strategies and drive measurable commercial results.
Agency, bottler, distributor, experiential marketing, or field marketing experience preferred.

Responsibilities

Develop and execute retail engagement strategies that drive sales growth, consumer engagement, and retail excellence.
Translate national brand initiatives into effective regional and local market execution plans.
Identify market opportunities, consumer trends, and performance gaps to inform strategic recommendations.
Partner with clients, bottlers, and internal teams to ensure successful implementation of retail programs and initiatives.
Evaluate program effectiveness and recommend enhancements that improve business outcomes and execution quality.
Support long-term growth initiatives by identifying opportunities to strengthen retail performance and customer engagement.
Lead, coach, and develop retail engagement teams across multiple markets.
Create and implement training programs that improve field capabilities, execution consistency, and overall team effectiveness.
Foster a culture of accountability, collaboration, innovation, and continuous improvement.
Support leadership development and succession planning initiatives.
Establish clear expectations, performance standards, and development plans for team members.
Promote a high-performance culture focused on results, ownership, and client service excellence.
Establish and monitor KPIs to measure program effectiveness and field performance.
Analyze data and market insights to identify growth opportunities and optimize execution strategies.
Support budgeting, forecasting, resource planning, and operational efficiency initiatives.
Drive continuous improvement efforts that enhance reporting, visibility, and execution standards.
Leverage consumer and market intelligence to support strategic decision-making.
Ensure operational alignment between client objectives, field execution, and business outcomes.
Build and maintain strong relationships with clients, bottlers, customers, and cross-functional partners.
Lead business reviews and strategic planning discussions with key stakeholders.
Collaborate with Operations, Human Resources, Strategy, Creative, and Account teams to ensure program success.
Serve as a trusted advisor by providing insights and recommendations that support long-term business growth.
Influence decision-making through data, market intelligence, and customer-focused solutions.
Contribute to business development efforts and support agency growth initiatives.
Help develop scalable retail engagement best practices and operational processes.
Champion Green House culture, values, and performance expectations.
Support strategic initiatives that strengthen client partnerships and organizational success.
Identify opportunities to improve efficiency, effectiveness, and overall agency performance.