Director - Residential Direct Sales

TDS Telecom•Madison, WI

3d•Onsite

About The Position

Imagine owning the strategy, results, and culture of a high‑impact direct sales organization. As the Director of Residential Direct Sales, you set the vision and direction for all TDS direct sales and revenue‑generating activities within the consumer segment. Your days are spent leading a door‑to‑door sales engine that attracts, converts, and retains profitable residential customers—while continuously raising the bar on performance and accountability. In this role, you are the architect of the consumer direct sales strategy. You translate business objectives into clear sales plans, energize teams to deliver stronger results, and shape a winning sales culture that thrives in the field. You partner closely with cross‑functional leaders to ensure strategies are aligned, execution is seamless, and the direct sales channel is fully integrated into TDS’s broader consumer vision. You also act as a trusted advisor—consulting on projects led by other departments and lending your expertise to initiatives that impact consumer growth. By managing and developing multiple teams critical to execution, you ensure the people, processes, and priorities are in place to drive sustainable revenue and long‑term success. This is a role for a leader who wants full ownership of outcomes, influence across the organization, and the opportunity to shape the future of residential direct sales at TDS.

Requirements

Bachelor’s degree (or higher) -OR- 4+ years professional work experience.
8+ years of telecommunications and/or sales experience.
5+ years supervisory or leadership experience.
Must have and maintain a valid driver’s license and able to travel at least 25% of the time based on the needs of the business.

Nice To Haves

Competitive telecommunications industry experience.
Strong strategic planning skills with experience in customer acquisition and retention.
Ability to plan and execute sales strategies that will produce revenue and results.
Ability to analyze sales operations for success, profitability and customer loyalty and satisfaction of service provided.
Previous management and supervisory experience.
Excellent oral and written communication skills, including presentation skills.
Excellent organizational skills, follow-through, and attention to detail.
Knowledge of up-to-date telecommunications policies, standard practices, laws, regulations and proposed changes and the ability to apply them consistently.
Strong computer skills (knowledge of Microsoft Office preferred).
Excellent teamwork skills and ability to work with employees at all levels.

Responsibilities

Lead the strategy and implementation of all consumer direct sales activities for the organization.
Provide operational direction to teams to achieve revenue and customer churn goals, leading through regular field presence and delivering direct coaching and development to DSRs and frontline leaders to reinforce sales standards, behaviors, and culture.
Provide ongoing support and input on operations strategy for new markets, new products, Product Management initiatives, acquisitions, and strategic planning.
Partner with cross‑functional teams to develop and execute strategies that drive sales, revenue, and churn targets, providing operational guidance on issues impacting business activities as needed.