Director, Public Relations

Kendra Scott•Austin, TX

15h

About The Position

Kendra Scott is a lifestyle brand focused on distinctive design, personal expression, and the values of Family, Fashion, and Philanthropy. The company operates through retail stores, wholesale partnerships, and digital channels and is headquartered in Austin, Texas. The Senior Director of Public Relations leads the company’s PR strategy, shaping consumer-facing messaging to build brand awareness, cultural relevance, and business growth. Reporting to the VP of Brand Marketing, the role serves as the primary day-to-day contact for the PR agency partner, supports corporate communications, manages the PR Manager, and leads the strategy and execution of select brand initiatives. The role works closely with agency partners and cross-functional teams to develop stories and secure meaningful media coverage.

Requirements

Bachelor’s degree or equivalent experience.
10+ years of progressive experience in public relations or communications.
Demonstrated success managing PR agency relationships and translating business priorities into earned media strategies.
Strong consumer media relationships and a track record of securing fashion, lifestyle, and cultural coverage.
Exceptional writing and editing skills, including the ability to develop a cohesive brand narrative for different audiences.
Experience supporting corporate communications, executive visibility, and sensitive communications.
Strong awareness of fashion, entertainment, and culture, with sound judgment about opportunities relevant to the brand.
Proven ability to manage people, budgets, and multiple initiatives while maintaining attention to detail.
Strong executive presence and ability to build alignment across internal teams and external partners.
Solutions-oriented, results-driven approach and commitment to team development.
Appreciation for the company’s core values of Family, Fashion, and Philanthropy.

Nice To Haves

Experience in fashion, accessories, beauty, or a consumer lifestyle brand.

Responsibilities

Partner with the VP of Brand Marketing to develop annual, seasonal, and initiative-specific PR plans aligned with brand and business priorities.
Drive cohesive consumer-facing messaging across campaigns, product launches, partnerships, and brand experiences.
Develop story angles connecting the company’s products, founder, and brand positioning, and identify opportunities to reach new audiences and strengthen the brand’s position in fashion, lifestyle, and culture.
Lead PR strategy and execution for mid-tier initiatives, ensuring clear objectives, strong storytelling, and coordinated delivery.
Serve as the primary day-to-day liaison for the PR agency, providing briefs, priorities, pitching materials, feedback, and approvals.
Work with the agency to drive media awareness and secure consumer coverage; align internal stakeholders and agency partners on messaging, outreach plans, timelines, and deliverables.
Ensure the agency has timely access to campaign assets, product information, samples, and spokesperson resources.
Build and maintain relationships with editors, journalists, stylists, and industry contacts.
Oversee media materials, including press releases, pitches, talking points, fact sheets, and briefing documents.
Evaluate PR performance with the agency, including coverage quality, message pull-through, and progress against objectives.
Support corporate communications by helping teams develop clear, consistent messaging for company announcements and business milestones.
Partner with executive leadership and internal teams on statements, interview preparation, and communications needs; coordinate with Legal, HR, and leadership on sensitive or reputational matters.
Collaborate with Brand, Creative, Social, Influencer, Retail, and Philanthropy teams to integrate earned media opportunities into broader marketing plans.
Support event strategy, promotion, and attendance through press, tastemaker, and VIP outreach; oversee PR elements of assigned events, including invitations, briefing materials, media coordination, and follow-up.
Manage the PR calendar and oversee sample distribution, product placement, and gifting processes in partnership with the PR Manager.
Manage PR budgets and agency deliverables to direct resources toward priority opportunities.
Manage and develop the PR Manager by setting priorities, accountability, and growth opportunities.
Foster a proactive, collaborative team culture grounded in ownership, creativity, and strong execution.