Director, Programmatic & Emerging Media (Remote, CA)

Avocado Green Brands•CA Remote, CA

5d•$110,000 - $140,000•Remote

About The Position

Avocado is seeking a Director of Programmatic & Emerging Media to join our growing digital marketing team. This is a senior individual contributor role where you will own and build our programmatic, audio, and emerging channel portfolio. You will set the strategy, manage vendors, run buys, and report performance directly to the VP of Digital Marketing. This role requires consolidating and improving the current programmatic efforts, building and running channel-level measurement, and owning a channel portfolio rather than contributing to one. The scope includes self-serve CTV, programmatic video, audio, display, out-of-home, and emerging channels reachable through a DSP or direct vendor relationship. You will coordinate with the Linear AOR on measurement and audience strategy. This role is hybrid out of our Fullerton, CA office or fully remote within the United States, with a preference for candidates in the Fullerton, CA or New York metro areas for occasional in-person collaboration.

Requirements

5-8 years of experience in programmatic, media buying, or performance marketing. Agency and in-house experience are both valued.
Deep, hands-on expertise in audio and programmatic display.
Experience with self-serve CTV, OTT, and OOH is strongly preferred.
Real fluency with DSPs, PMPs, and DMPs, and a strong understanding of data-driven targeting and audience strategy.
A proven track record managing media budgets and vendor relationships independently.
Direct experience with podcast advertising, streaming audio, or radio media buying.
Strong analytical instincts; comfortable building a measurement framework.
Familiarity with attribution platforms such as Northbeam or equivalent MTA tools.
Comfortable operating as a senior individual contributor — resourceful, self-directed, and highly organized.
Excellent written communication and the ability to present clear, evidence-based recommendations to senior leadership.
Passionate about the brand's values of healthy living, environmental awareness, and social responsibility.
DTC or e-commerce brand experience is strongly preferred.
Regular and predictable attendance.

Nice To Haves

Previous experience working for a brand with similar values to Avocado Green Brands (healthy living, environmental awareness, social responsibility) is a plus.

Responsibilities

Build and manage programs across the full audio ecosystem, including host-reads, podcasts, streaming audio, and satellite or traditional radio, while leading vendor relationships directly.
Consolidate a fragmented vendor set into an optimizable program and bring more buying in-house over time.
Drive testing and optimization across placements, and own performance reporting for the audio channel.
Develop and execute data-driven campaign strategies across programmatic display, self-serve CTV, and OTT.
Manage DSP relationships and optimize toward brand and acquisition KPIs.
Create and formalize an RFP process, identify gaps and opportunities to improve program efficiency over time.
Own targeting strategy, audience segmentation, and creative trafficking across platforms.
Build the attribution and measurement framework that connects investment to business outcomes, working with the analytics function for deeper modeling.
Identify, test, and scale new channels, including retail media, emerging and streaming platforms, and other long-tail opportunities.
Run a disciplined testing cadence with clear success criteria and make decisions about pivoting strategies.
Own out-of-home and digital out-of-home planning and buying, evaluating formats and placements within the broader media mix.
Lead all vendor relationships, RFP processes, and media negotiations across the portfolio.
Assess partner value, including fee structures, pilot terms, and renewal decisions, and make recommendations on direct buying versus partner arrangements.
Own spend pacing, budget reconciliation, and channel-level cost accuracy, working with finance partners on monthly close.
Own performance dashboards and weekly reporting across all vendors in the portfolio.
Ensure channels are tracked accurately in Northbeam, the attribution platform, and take responsibility for the integrity of channel data.
Surface insights and channel recommendations directly to the VP on a regular cadence.
Communicate frequently with team members, vendors, and cross-functional partners to provide updates on task status.
Travel occasionally for team meetings, vendor meetings, industry events, and offsites.

Benefits

Medical (HMO, PPO, HSA)
Dental
Vision
100% Employer Paid Life Insurance
401(k) with employer match
PTO
Volunteer days
Employee product discount
Annual Bonus Plan
Training and Tools to be successful, along with a strong partnership from your peers and leaders
Wellness Program
Referral Bonus
Opportunity to grow