Media Manager, Programmatic

VMLNew York, NY
$45,000 - $100,000Hybrid

About The Position

VML is seeking a Media Manager, Programmatic to support a large and innovative automotive client. You will be responsible for building, activating, and optimizing programmatic campaigns based upon client KPIs, as well as maintaining and analyzing campaign performance data.

Requirements

  • Ability to manage high volume of campaigns with large budgets simultaneously with incredible attention to detail
  • Ability to handle multiple tasks with effective resolution of conflicting priorities
  • Exceptional problem-resolution skills including the ability to think creatively in the development of ideas/solutions
  • Proactive, self-starter willing to learn new things
  • Ability to work well in individually as well as a team
  • Excellent interpersonal skills, including strong written and verbal communication skills
  • Great organizational and time management skills
  • About 1-3 years in digital with a focus in Programmatic Media, agency experience required
  • Experience in DSPs such as DV360 or TheTradeDesk required
  • Understanding of traditional banners, mobile, video, social and cross device media tactics
  • Familiarity with DCM Trafficking and Reporting or other 3rd party ad servers
  • Strong software use skills including in-depth knowledge of other Microsoft Office applications (Word, Excel, PowerPoint, Outlook, and Access), and aptitude to quickly learn new tools

Responsibilities

  • Working in multiple DSPs such as DV360 and TheTradeDesk
  • Management of client campaigns including; strategy, issuing RFPs, managing optimization, trafficking and reporting to assure client success
  • Creates and refines internal and client-facing performance reports in-depth analyses of marketing campaigns
  • Provides frequent progress reports regarding online marketing efforts and performance metrics to clients
  • Presents recommendations to managers, clients and prospects
  • Assists in the management of tagging and tracking URLs
  • Executes media plans within DSPs, publishers, networks, and managed partner relationships

Benefits

  • We offer a competitive benefits package
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