Manager, Programmatic Media
About The Position
Alteryx is seeking a Manager, Programmatic Media to head our programmatic advertising execution and lead a team of media specialists. In this role, you will bridge strategic media planning with day-to-day execution, to build brand awareness, create brand preference, and drive pipeline. This role reports into the Global Director of Integrated Campaigns under Demand Generation. As the team lead, you will mentor and empower your team while partnering closely with our media agency, media partners, and internal teams to deliver high-impact digital experiences across global markets (EMEA, APJ, Americas).
Requirements
- 5–8 years of experience in B2B SaaS performance marketing or digital advertising, with at least 2 years of direct people management experience.
- Deep hands-on expertise with leading DSPs (e.g., The Trade Desk, DV360), ABM platforms (e.g., 6sense, Demandbase), and ad tech stacks (Campaign Manager 360, Google Analytics Pro, verification tools, DMPs/CDPs).
- Strong competency in marketing analytics, multi-touch attribution models, CRM/marketing automation systems (Salesforce, Marketo), and data visualization tools.
- Proven ability to manage, develop, and retain digital marketing talent, providing constructive feedback and clear career progression pathways.
- Excellent communication skills with a track record of articulating digital strategy and complex ad tech performance metrics to cross-functional stakeholders.
Responsibilities
- Lead & Support a Team: Act as the team lead, managing and supporting a team of paid media managers, fostering a culture of continuous learning, accountability, and innovation.
- Vendor & Agency Management: Oversee key relationships with media agency, demand-side platforms (GMP), ad networks, data providers, and agency partners to optimize media buying and inventory quality against budget and demand gen goals.
- Strong Execution Strategy: Oversee the end-to-end strategy, launching, testing, and optimization of global programmatic, ABM, display, and paid digital channels as tied to Global Campaign goals.
- Cross-Functional Collaboration: Partner with Global Campaign Managers, Web, Marketing Ops, Creative and Content, and Field Marketing to translate go-to-market priorities into cohesive digital media tactics and audience journeys.
- Continuous Optimization: Drive regular campaign audits, A/B creative testing, bidding strategy adjustments, and audience refinement to maximize ROI and operational efficiency.
Benefits
- Medical, dental, and vision coverage
- 401(k) with company match
- Paid parental leave, caregiver leave, and flexible time off
- Mental health support and wellness reimbursement
- Career development and education assistance
- A monthly Connectivity Plus stipend of $150 to support remote work-related expenses
- An annual $200 home office reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
