(USA) Director, Product Marketing
About The Position
The Director, Product Marketing leads the development and execution of comprehensive marketing strategies to enhance product awareness and adoption across multiple markets. This role oversees market research, stakeholder collaboration, and the design of training and presentation programs to support product success. By leveraging business data analysis and influential communication, the Director drives cross-functional initiatives that align with organizational goals. The position requires a strategic mindset to anticipate market trends, optimize marketing efforts, and foster productive partnerships that advance product positioning and customer engagement. The Product Marketing team leads the complete product marketing lifecycle, from shaping product direction using market and seller insights to defining positioning and messaging. The team drives integrated go-to-market strategies and focuses on ongoing product adoption, engagement, and growth post-launch. Success is measured by the value delivered to sellers and the business impact created. This team collaborates closely with stakeholders to ensure alignment and leverages market research and product adoption strategies to maximize product performance and customer satisfaction. Their work supports continuous innovation and business growth across multiple product lines.
Requirements
- Extensive experience in product marketing with a strong focus on product awareness and adoption strategies.
- Proven ability to design and deliver effective product training, demos, and usability analyses.
- Expertise in market research methodologies and the ability to translate findings into actionable marketing strategies.
- Strong stakeholder management skills, including collaboration across cross-functional teams and partner engagement.
- Proficiency in business data analysis tools to evaluate market trends and support decision-making.
- Strong team leadership and coaching skills with experience leading teams of 3-5
- Exceptional communication skills to influence and present complex information clearly to diverse audiences.
- Bachelor’s Degree in Marketing, Business Administration, or related field and 4 years' experience in Marketing, Business Administration, or related field.
- OR 7 years' experience in Marketing, Business Administration, or related field.
Nice To Haves
- Project Management
- Masters: Business Administration
Responsibilities
- Lead the development and execution of comprehensive product marketing strategies to drive product awareness and adoption.
- Oversee market research initiatives to inform product positioning and identify growth opportunities.
- Collaborate with cross-functional teams and stakeholders to align marketing efforts with business objectives.
- Design and deliver product training programs and demonstrations to enhance client proficiency and retention.
- Utilize business data analysis to evaluate marketing effectiveness and guide decision-making.
- Manage the creation and presentation of proposals and marketing communications to support product launches.
- Foster partnerships across the value chain to optimize marketing impact and customer engagement.
Benefits
- Competitive pay
- Performance-based bonus awards
- Medical coverage
- Vision coverage
- Dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO (including sick leave)
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes
- Live Better U education benefit program (for full-time and part-time associates)
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What This Job Offers
Job Type
Full-time
Career Level
Director
