Director, Product Marketing

Digital Turbine•New York, NY

2d•$225,000 - $280,000•Hybrid

About The Position

At Digital Turbine, we make mobile advertising experiences more meaningful and rewarding for users, app publishers, and advertisers — intelligently connecting people in more ways, across more devices. We provide app publishers and advertisers with powerful ads and experiences that captivate consumers, fuel performance, and help telecoms and OEMs supercharge awareness, acquisition, and monetization. In a rapidly evolving industry, we are constantly innovating and creating better paths of discovery to connect consumers, publishers, and advertisers across the mobile ecosystem. Please note that Digital Turbine is a hybrid work environment-only candidates local to the posting location will be considered. Digital Turbine is seeking a Director of Product Marketing to lead and scale our Product Marketing function. This role will define how product marketing operates across the company — shaping best practices, influencing product strategy, and ensuring our solutions are clearly positioned and effectively commercialized. The Director will lead and coach an existing team of Product Marketing Managers while partnering closely with Product, Sales, Partnerships, and Marketing leadership to drive consistent platform messaging and enable successful go-to-market execution. This role sits at the center of DT’s commercial engine, translating product innovation into clear market positioning, strong sales enablement, and scalable documentation that supports global growth. About the Director, Product Marketing role: Product Marketing Leadership Lead and develop a team of Product Marketing Managers, providing coaching, structure, and operational discipline. Establish best practices for the Product Marketing function across positioning, launches, enablement, and documentation. Build clear operating models between Product, Marketing, and Sales to ensure consistent go-to-market execution. Positioning & Messaging Define and maintain clear messaging and positioning frameworks across DT’s platform and solutions. Translate complex advertising technology and mobile ecosystem dynamics into compelling value propositions for customers. Ensure consistency of messaging across sales materials, marketing content, and external communications. Go-to-Market Strategy Partner with Product leadership to shape commercialization strategy for new products and features. Define launch readiness frameworks and drive cross-functional coordination for product introductions. Ensure product marketing is embedded early in product development to represent customer and market perspectives. Sales Enablement & Documentation Own the development of core sales enablement materials, including decks, battlecards, solution guides, and product documentation. Ensure global sales teams have clear, up-to-date materials that support effective customer conversations. Develop scalable systems for maintaining product documentation across a rapidly evolving platform. Cross-Functional Influence Act as a strategic partner to Product, Sales, and executive leadership. Help shape how the organization communicates product value both internally and externally. About YOU as the Director, Product Marketing: 10+ years of experience in product marketing, preferably in advertising technology, mobile platforms, or digital media 3–5 years managing product marketing teams Strong experience building or scaling product marketing functions Deep experience with sales enablement and product documentation Ability to influence cross-functional stakeholders across product, sales, and executive leadership Strong storytelling and positioning skills for complex technology platforms Ideal candidate combines strategic thinking with operational discipline. They enjoy building systems, coaching teams, and partnering deeply with product and sales leaders to ensure innovation translates into real market impact. LI-SG1 At Digital Turbine, we are committed to pay transparency and equitable compensation. The salary range for this position is $225,000-280,000, based on experience, skills, and qualifications. In addition to competitive pay, we offer a comprehensive benefits package (including equity, unlimited PTO and performance based bonus). We believe in fostering an environment where employees are valued and compensated fairly for their contributions About Digital Turbine: Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world’s leading telcos, advertisers and publishers. Our end-to-end platform uniquely simplifies the ability to supercharge awareness, acquisition and monetization — connecting our partners to more consumers, in more ways, across more devices. The company is headquartered in Austin, Texas, with global offices in New York, Los Angeles, San Francisco, London, Berlin, Singapore, Tel Aviv, and other cities around the world, serving top agency, app developer, and advertising markets. We are honored to have achieved numerous awards as an employer of choice, around the world, including: BuiltIn's Best Places to Work Awards in 2022, 2023 and 2024, DUNS 100 Best Places to Work in Tech for 2023 and 2024, and BDICode's 100 Best Companies to Work in 2024. Digital Turbine is an equal opportunity employer committed to exemplifying diversity and inclusion around the world. We welcome people of different backgrounds, experiences, abilities, and perspectives. We embed diversity in our mindset, products, and teams to empower an inclusive, equitable, and culturally fluent environment. Building and continuously fostering this culture within our teams makes us better collaborators, partners, and innovators. Digital Turbine will process the information you provide during the application process in accordance with the Digital Turbine Global Recruitment Privacy Notice. As a fast-growing public company, with a startup mindset, our values guide us and reflect how we operate as individuals, team members and as a company Find a Way. Creative solutions are part of our DNA, it’s a solution seeking mindset that gets the job done. Open to New Ways. We embrace our global teams and diverse perspectives. Having a global mindset is core to our mission and success. Be Your Way. We say what we mean and mean what we say by bringing our true self to work. We admit and learn from our mistakes. Own Your Way. Take ownership of responsibilities. You’re in the driver’s seat: See it, own it, solve it, do it. Work Your Way. We get it, a flexible environment makes balancing life and work easier. Choose the way you work best. Enjoy Your Way. We spend valuable time at work that's why we make sure to have fun by celebrating big and small wins.

Requirements

10+ years of experience in product marketing, preferably in advertising technology, mobile platforms, or digital media
3–5 years managing product marketing teams
Strong experience building or scaling product marketing functions
Deep experience with sales enablement and product documentation
Ability to influence cross-functional stakeholders across product, sales, and executive leadership
Strong storytelling and positioning skills for complex technology platforms

Nice To Haves

Ideal candidate combines strategic thinking with operational discipline. They enjoy building systems, coaching teams, and partnering deeply with product and sales leaders to ensure innovation translates into real market impact.

Responsibilities

Lead and develop a team of Product Marketing Managers, providing coaching, structure, and operational discipline.
Establish best practices for the Product Marketing function across positioning, launches, enablement, and documentation.
Build clear operating models between Product, Marketing, and Sales to ensure consistent go-to-market execution.
Define and maintain clear messaging and positioning frameworks across DT’s platform and solutions.
Translate complex advertising technology and mobile ecosystem dynamics into compelling value propositions for customers.
Ensure consistency of messaging across sales materials, marketing content, and external communications.
Partner with Product leadership to shape commercialization strategy for new products and features.
Define launch readiness frameworks and drive cross-functional coordination for product introductions.
Ensure product marketing is embedded early in product development to represent customer and market perspectives.
Own the development of core sales enablement materials, including decks, battlecards, solution guides, and product documentation.
Ensure global sales teams have clear, up-to-date materials that support effective customer conversations.
Develop scalable systems for maintaining product documentation across a rapidly evolving platform.
Act as a strategic partner to Product, Sales, and executive leadership.
Help shape how the organization communicates product value both internally and externally.