Director Product Marketing

ADP • Alpharetta, GA

1d • Hybrid

About The Position

Want to help influence the future of human capital management (HCM) and
accelerate sales and marketing success? Join the ADP Solutions & Market Insights
team as a hands-on, experienced product marketer focused on advancing the growth
of ADP Workforce Now.

This role is part of the Solutions Marketing & Insights organization, focused
on:

Bringing a strong outside-in perspective to everything we do
Elevating product focus and driving launches that make an impact
Increasing demand through outcomes-driven, insight-led marketing

Reporting to the Senior Director of Product Marketing, you will partner across
Product Management, Marketing, Sales, Service, Operations, Market Insights,
Competitive Intelligence, and Analyst Relations. You will craft compelling
positioning, messaging, narrative storytelling, and go-to-market strategy for
ADP Workforce Now in the North American mid-market.

Requirements

• Bachelor’s degree or equivalent.
• 5–7 years in product marketing or related roles.
• Experience supporting and empowering sales teams with strong messaging, content, and enablement tools.
• Demonstrated success developing product messaging and positioning adopted by sales and marketing.
• Experience launching technology products or capabilities with measurable results.
• Experience working closely with Product Management—able to translate roadmap direction into market-ready narratives.

Nice To Haves

• Experience with B2B technology solutions, including AI‑powered tools, HCM systems, HR platforms, or benefits technologies.
• Proven ability to partner closely with Product Management, Competitive Intelligence, and cross‑functional Marketing and Sales teams to drive alignment and execution.
• Experience localizing marketing materials.
• Background working in large, matrixed organizations.

Responsibilities

• Develop clear, compelling messaging that differentiates ADP’s solutions and enables sales, marketing, and client-facing teams to communicate value.
• Craft accurate, outcomes-driven value propositions for mid-market buyers.
• Develop messaging that aligns with product strategy and highlights differentiated capabilities.
• Partner with Sales Readiness, Pre-Sales, Enablement, and training teams to ensure consistent narratives across collateral, demos, presentations, and tools.
• Develop core product marketing assets, including collateral, product videos, website content, sales sheets, brochures, white papers, webinars, and more.
• Contribute to analyst submissions, executive presentations, internal briefings, and event content.
• Serve as the strategic advisor and owner of product messaging across campaigns, digital programs, demand generation, and sales materials.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level