Director, Product Marketing

Tandem Diabetes Care

1d•Remote

About The Position

The Director of Product Marketing provides strategic leadership and vision across the entire product portfolio and oversees the development and execution of marketing strategies that drive customer adoption, revenue growth, and market leadership. This role leads a team of product marketers and serves as a key commercial voice within cross-functional leadership forums. This individual is responsible for aligning product and marketing efforts with corporate objectives, leveraging deep market insights to drive innovation, and ensuring excellence in go-to-market execution globally.

Requirements

10 plus years of progressively responsible experience in product marketing, product management, or related commercial functions within the medical device or healthcare industry.
5 plus years in people leadership roles with responsibility for strategic planning and execution.
Bachelor’s degree in business, marketing, or related field required.
Prior experience in launching and managing global product portfolios.
Expert knowledge of product marketing strategy, product lifecycle management, and go-to-market execution.
Strong commercial acumen and the ability to align marketing efforts with business objectives and financial outcomes.
Demonstrated leadership of high-performing teams and cross-functional programs.
Ability to influence at all levels of the organization, including executive leadership.
Skilled in interpreting market trends and analytics to guide strategic direction.
Experience leading global product marketing efforts and working with international teams.
Strong communication and executive presence, capable of representing the company externally.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Nice To Haves

MBA or advanced degree preferred.
Knowledge of the diabetes or connected medical device ecosystem strongly preferred.

Responsibilities

Develops, owns, and updates the go-to-market strategy for core pump systems, focusing on product, price, place, and promotion.
Within the pump system portfolio, takes responsibility for the development, expansion, and continual refinement of positioning, messaging, claims, and evidence strategy. This includes creating message frameworks and claims matrices, as well as establishing systems to ensure business partners receive appropriate training.
Builds and implements launch playbooks and creating comprehensive commercial launch plans for North America and international launches to achieve excellence and scalability.
Accountable for assembling the core launch toolkit, for international product launches.
Leads the development of demand-generating strategies in collaboration with marketing functional experts (such as direct-to-consumer, healthcare provider marketing, and brand experience) as well as sales and commercial partners.
Partners with cross-functional teams to measure key indicators of product demand, adoption rates, product and channel mix, and customer satisfaction.
Manages downstream product lifecycle responsibilities, including informing strategies for end-of-life (EOL), end-of-sale (EO Sale), end-of-service (EO Service), and facilitating product transitions.
Collaborates with internal teams to ensure the development of appropriate packaging, training content, and materials. These efforts support brand building and contribute to a positive customer experience.
Leads and implements communications to customers, patients, and healthcare providers regarding key product updates and information.
Defines and leads the strategic marketing vision for the product portfolio, ensuring alignment with company goals and long-term planning.
Oversees commercial market intelligence activities, including voice of customer (VOC), competitive analysis, and forecasting, to support data-driven decision-making.
Directs the team in translating market needs into differentiated product requirements and commercial strategies.
Collaborates with Product Management, R&D, Clinical, Regulatory, and Sales to ensure alignment across the product lifecycle, from innovation through obsolescence.
Builds and maintains executive-level relationships with strategic partners, key opinion leaders (KOLs), and other external stakeholders.
Leads, mentors, and develops a high-performing team of product marketing professionals, fostering a culture of accountability, innovation, and continuous improvement.
Drives portfolio performance metrics and implements tools and dashboards to monitor the effectiveness and return on investment (ROI) of marketing programs.
Influences pricing, access, and reimbursement strategies in collaboration with Market Access and Health Economics teams.
Owns annual marketing planning, headcount forecasting, budgeting, and resource allocation for the area.