Director, Product Marketing– Industrial Solutions

Picarro, Inc • Santa Clara, CA

2d • Hybrid

About The Position

We are seeking a Director, Product Marketing – Industrial Solutions to lead the go-to-market strategy, positioning, and sales enablement for our industrial product portfolio. This is a highly visible, cross-functional role that bridges product management, engineering, marketing, and sales to ensure successful launches and market adoption.

Requirements

• 7+ years in product marketing, product management, or a related field with a focus on industrial technologies or environmental solutions.
• Strong domain knowledge of CEMS, fenceline monitoring, leak detection, and workplace environmental compliance (or adjacent markets).
• Familiarity with emissions monitoring standards and global regulatory requirements.
• Proven ability to translate technical concepts into compelling messaging and content.
• Excellent communication, presentation, and collaboration skills.
• Experience launching products and driving measurable market adoption in regulated industries.

Responsibilities

• Develop Go-to-Market Strategies for CEMS, workplace monitoring, fenceline monitoring, and leak detection solutions.
• Create positioning and messaging that clearly communicate value and differentiate Picarro in the market.
• Lead Product Launches, including planning, collateral creation, training, and execution.
• Enable Sales Teams with competitive insights, product guides, presentations, and objection-handling tools.
• Gather Market Intelligence through research, competitive analysis, and customer engagement to influence product roadmaps.
• Collaborate Cross-Functionally with product management, engineering, regulatory, and marketing teams.
• Track Performance Metrics to measure adoption, refine campaigns, and report on business impact.

Benefits

• Medical, Dental, and Vision insurance
• Flexible Spending Account (FSA) and Health Savings Account (HSA) plans
• Life, Short-Term Disability, and Long-Term Disability Insurance
• Flexible Vacation Policy and Paid Holidays
• Employee Referral Program
• 401K
• Social events (summer picnic, holiday party, team lunches, etc.)
• On-site Health & Wellness programs (fitness challenges, outdoor bootcamp, flu-shots, etc.)

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 101-250 employees