Director, Product Marketing - DSP

InMobi•New York, CA

19d•Onsite

About The Position

We are seeking a Director of Product Marketing to lead the commerce narrative, market positioning, and go-to-market strategy for the products being built within our DSP. This role sits at the intersection of product strategy, market truth, and category definition, translating complex commerce, data, and AI-driven capabilities into clear, credible, outcome-led positioning that resonates with customers and differentiates our platform in a rapidly evolving market. This leader will serve as the single-threaded owner of the DSP commerce story, grounded in a strong outside-in, voice-of-the-customer perspective. The role defines what we build, for whom, why it matters, and how it should be understood in the market — operating upstream of traditional sales enablement and ensuring that product and go-to-market decisions are anchored in real customer behavior and market dynamics. In addition to commerce use cases, this role will own product marketing for app user acquisition, re-engagement, and retargeting, positioning these capabilities as foundational inputs to commerce and lifecycle outcomes — not standalone performance features. This is a highly visible leadership role responsible for shaping how our DSP is understood by customers, partners, and the broader industry. This role is based in either our San Mateo, CA or New York, NY office and requires regular in-office presence. Occasional travel may be required for client meetings, industry events, and strategic partner engagement.

Requirements

Proven experience in product marketing, platform marketing, or go-to-market strategy within the Adtech, Martech, commerce media, or retail media ecosystem
Demonstrated ability to translate complex technical capabilities into clear, differentiated market positioning that drives adoption and revenue growth
Strong understanding of commerce, performance marketing, and retail media network dynamics, including how budgets are allocated and how buying decisions are made
Experience defining category narratives, value propositions, and product positioning in competitive and rapidly evolving markets
Ability to operate with an outside-in, customer-first mindset, using market insight to shape product and go-to-market strategy
Track record of partnering closely with Product teams to influence roadmap decisions and drive successful product launches
Experience executing both PLG and SLG go-to-market motions in high-growth technology environments
Strong leadership and stakeholder management skills, with the ability to influence cross-functional teams and senior executives
Experience building and mentoring product marketing talent and establishing scalable product marketing practices
Comfort operating in a fast-paced, ambiguous environment where priorities evolve, and strategic judgment is essential

Responsibilities

Act as the voice of the customer for DSP-led commerce and app growth products.
Build a deep understanding of: Buyer motivations, constraints, and decision criteria, How commerce, performance, and retail media network (RMN) budgets are actually allocated, What customers say they want versus what they actually buy
Use customer insight to: Define ideal customer profiles (ICPs) and buying personas, Prioritize the highest-impact use cases, Pressure-test internal assumptions, Serve as the internal arbiter of market reality when perspectives diverge
Define what “Commerce in the DSP” means — including outcomes, ICPs, use cases, and clear differentiation versus retail media networks, retail media platforms, and performance DSPs.
Build and own the end-to-end commerce narrative, including: Problem framing rooted in customer pain points, A clear value proposition tied to measurable business outcomes, A compelling articulation of why DSP-native commerce versus alternative solutions
Ensure positioning reflects how customers actually talk, evaluate, and buy, rather than internal product architecture.
Own the product marketing strategy and narrative for: App user acquisition, User re-engagement, Retargeting and lifecycle marketing
Position these capabilities as inputs into commerce and lifecycle outcomes — such as conversion, repeat purchase, and lifetime value (LTV) — rather than isolated performance tactics.
Define ICPs, buying triggers, and success metrics for growth and performance marketers.
Ensure consistent storytelling across full-funnel and lifecycle marketing motions, reinforcing a unified customer journey narrative.
Lead product marketing strategy across the broader ecosystem, supporting DSP-led commerce and growth.
Run product marketing initiatives for third-party DSP integrations and strategic platform partnerships.
Own product marketing engagement with marquee measurement and attribution partners, ensuring alignment between product capabilities, performance insights, and customer value.
Own PR/FAQ frameworks, positioning documentation, launch narratives, and go-to-market strategies for commerce and app growth products.
Demonstrate the ability to execute both product-led growth (PLG) and sales-led growth (SLG) motions.
Partner closely with Product to drive a working-backwards approach, including: Validating ICP and buyer needs before build, Defining success metrics that customers genuinely care about, Influencing roadmap prioritization using market insight
Drive event-led and moment-led launches with clear strategic intent, ensuring launches are timely, differentiated, and outcome-driven.
Act as the product marketing leader for the DSP commerce and app growth domain, working closely across Product, Marketing, Sales, and Business leadership.
Build and mentor product marketers focused on outcome-driven, market-first product marketing practices.
Serve as a strategic thought partner to senior leadership on: Where commerce and app growth should be positioned within the DSP strategy, Where investments should be prioritized, Where capabilities do — and do not — create meaningful customer value

Benefits

Competitive salary and RSU grant (where applicable)
High-quality medical, dental, and vision insurance (including company-matched HSA)
401(k) company match
Generous combination of vacation time, sick days, special occasion time, and company-wide holidays
Substantial maternity and paternity leave benefits and compassionate work environment
Flexible working hours to suit everyone
Wellness stipend for a healthier you!
Free lunch is provided in our offices daily
Pet-friendly work environment and robust pet insurance policy - because we love our animals!
Employee Assistance Program (EAP)