Director, Product Marketing Data Security

Trellix

About The Position

As a product marketing manager, you will be a growth architect working across functions and departments to drive demand for Trellix Data Security. You will create resonant messaging that connects customer problems and use cases to product capabilities. You will develop marketing programs and create content that drive each phase of the buyer journey: from awareness to decision, and through to customer retention. You will act as a conductor, orchestrating product management, sales, marketing, partners, and industry influencers to tell a consistent, resonant story that drives awareness and demand – and ultimately customer success. About the role: Buyer expert / advocate – Be an expert on your buyers’ problems and key value drivers. Understand their decision-making process, including how they evaluate critical capabilities and competitive alternatives. Messaging and thought leadership - Craft messaging source documents that serve as the single source of truth for all internal and outbound messaging. Craft resonant stories to help underscore our thought leader position in the market; contribute regularly via internal sales enablement, our corporate blog, customer-facing webinars, and social media outlets. Demand generation – Collaborate with our global demand team and regional field marketing to content aligned to the buyers’ journey and develop programs to drive awareness and demand. Sales enablement – Evangelize your product story to direct and partner sales teams. Develop sales tools needed to support and accelerate the selling process. Work with sales engineering to develop demos that bring our story to life. Evangelist – Craft and deliver compelling presentations for both internal and external, online and in-person events that drive awareness, understanding and demand for email as well as a new, paradigm-shifting service offering. Drive analyst relations content to support building deeper relationships with key industry influencers through briefings, inquiries, and strategy sessions.

Requirements

Bachelor’s degree in marketing or a technical field is required, MBA desirable
Minimum 5 years’ product marketing in Data Security
Pragmatic Institute or PMA certification highly desirable.
Strong content development background: writing samples will be requested during the interview process
Persuasive storyteller who presents with creativity and energy
Ability to travel, less than 20% of the time

Responsibilities

Be an expert on your buyers’ problems and key value drivers.
Understand their decision-making process, including how they evaluate critical capabilities and competitive alternatives.
Craft messaging source documents that serve as the single source of truth for all internal and outbound messaging.
Craft resonant stories to help underscore our thought leader position in the market; contribute regularly via internal sales enablement, our corporate blog, customer-facing webinars, and social media outlets.
Collaborate with our global demand team and regional field marketing to content aligned to the buyers’ journey and develop programs to drive awareness and demand.
Evangelize your product story to direct and partner sales teams.
Develop sales tools needed to support and accelerate the selling process.
Work with sales engineering to develop demos that bring our story to life.
Craft and deliver compelling presentations for both internal and external, online and in-person events that drive awareness, understanding and demand for email as well as a new, paradigm-shifting service offering.
Drive analyst relations content to support building deeper relationships with key industry influencers through briefings, inquiries, and strategy sessions.