Director, Product Marketing & Commercial Enablement

Cornerstone Building Brands•Houston, TX

About The Position

The Director of Product Marketing & Commercial Enablement at Fortify Building Solutions, a subsidiary of Cornerstone Building Brands, translates product strategy into customer value and commercial success. Acting as a bridge between Product Management and the commercial organization, this leader oversees product positioning, messaging, go-to-market strategy, product launches, curriculum development, sales enablement, and customer education. The role leads the commercialization of products and solutions across the enterprise by establishing consistent messaging, effective enablement resources, and scalable education programs for employees, customers, and channel partners. It leads product marketing, curriculum development, sales enablement, and training teams, setting strategy and priorities while developing a high-performing team and integrated enterprise capabilities. The position also works across Product Management, Sales, Marketing, Manufacturing, Legal, and other groups, and uses market intelligence, customer insights, competitive dynamics, field feedback, and defined KPIs to guide strategy and measure results.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, Engineering, Education, Organizational Development, or a related field.
10+ years of experience in product marketing, product management, category management, commercial enablement, customer education, sales enablement, marketing, or a related discipline.
5+ years of leadership experience managing high-performing teams.
Demonstrated experience developing product positioning, value propositions, and messaging architectures, and translating them into successful go-to-market strategies, product launches, and commercialization plans.
Experience developing and delivering commercial education, sales training, customer education, or enablement programs.
Strong understanding of product lifecycle management and commercialization processes.
Ability to translate complex technical concepts into customer-centered messaging and training content.
Proven ability to influence across a matrixed organization and work effectively with Product Management, Sales, Marketing, Operations, Legal, and Executive Leadership teams.
Strong business acumen, strategic thinking, analytical capability, and financial literacy.
Experience leveraging market research, customer insights, competitive intelligence, and sales data to inform strategy.
Excellent communication, presentation, and stakeholder management skills.

Nice To Haves

Experience within manufacturing, building products, industrial, construction, or related industries.

Responsibilities

Lead the product marketing, curriculum development, sales enablement, and training teams; establish strategy, priorities, governance, and execution plans aligned with business growth objectives; and develop a high-performing team.
Serve as the primary liaison between Product Management and commercial teams, leading product positioning, messaging, value proposition development, and go-to-market strategies for commercialization, product launches, and sales readiness.
Define and maintain a consistent product and services narrative, and oversee the governance, accuracy, and ongoing maintenance of product marketing content and assets across channels, brands, and customer segments.
Use market intelligence, customer insights, competitive dynamics, and field feedback to identify growth opportunities and inform product marketing, commercialization, and business strategy.
Provide strategic oversight for sales enablement, establishing priorities, systems, processes, governance, resources, and measurement frameworks to improve sales effectiveness, support revenue growth, and promote consistent commercial execution.
Lead commercial education strategy, overseeing scalable training, onboarding, certification, learning pathways, systems, and program administration.
Partner with Sales leadership, Product Management, and subject matter experts to identify capability gaps and establish sales readiness strategies, ensuring training supports product launches, portfolio changes, and business priorities.
Measure the effectiveness of product marketing and commercial education initiatives using KPIs such as adoption, engagement, sales effectiveness, resource adoption, and revenue growth.
Participate in the Integrated Business Planning process, representing product marketing initiatives and communicating planned campaigns, launches, promotions, and commercialization activities that may influence demand forecasts and business planning.
Collaborate with Product Management, Sales, Marketing, Manufacturing, Legal, and others to drive successful commercialization of products and solutions.
Build and maintain strong relationships with internal stakeholders, external partners, industry organizations, and customers.

Benefits

Medical, dental, and vision benefits starting on day one for full-time team members.
Paid time off (PTO).
Paid holidays.
Flexible spending account (FSA).
Life insurance.
Long-term disability (LTD) and short-term disability (STD).
401(k).
Employee assistance program (EAP).
Discount programs.
Tuition reimbursement.
Training and professional development.