Personalization Science Product Leader, IQVIA Digital

IQVIA•Parsippany, DC

3d•Remote

About The Position

This is a hands-on leadership role at the intersection of data, analytics, and marketing technology—responsible for translating complex healthcare datasets and behavioral signals into scalable, client-facing products that drive measurable engagement and business outcomes. Personalization is a core driver of modern healthcare engagement. IQVIA Digital’s Personalization Science platform connects data, analytics, and activation to enable more relevant, human-centered interactions across the care continuum. In this role, you’ll directly shape how leading healthcare brands engage their audiences—turning complex data into meaningful, scalable experiences.

Requirements

8–12+ years in product management, with experience delivering data-driven or platform-based products
Background in one or more of: Marketing technology (martech/adtech), Data and analytics platforms, Healthcare, life sciences, or regulated industries (strongly preferred)
Experience working with: Audience segmentation and targeting products, Behavioral data or digital engagement signals, AI/ML or predictive modeling (practical application vs theory)
Strong product execution mindset—comfortable operating in ambiguity and driving delivery
Ability to translate complex data and technical concepts into clear product value propositions
Customer-first thinking with a bias toward measurable outcomes
Experience working cross-functionally across technical and commercial teams
Strong communication skills, including ability to influence senior stakeholders

Nice To Haves

Experience in healthcare provider (HCP) engagement or pharma commercialization
Familiarity with identity resolution, privacy frameworks, and consent-driven data ecosystems
Experience integrating products with third-party platforms or open ecosystems

Responsibilities

Define and execute the roadmap for a portfolio of personalization and audience products, including: Behavioral intelligence and engagement platforms (e.g., activity and content consumption insights), HCP data and profiling solutions (e.g., multi-attribute segmentation and targeting), Audience products (intent-based, predictive, and modeled audiences).
Identify opportunities to expand personalization capabilities across channels, use cases, and client segments.
Lead end-to-end product development—from concept through launch and iteration.
Partner with engineering and data science to build scalable, SaaS-based solutions integrated into a broader martech ecosystem.
Deliver capabilities that enable right message, right channel, right time engagement across digital touchpoints.
Translate IQVIA’s clinical, behavioral, and engagement data into productized insights and targeting solutions.
Drive development of: Identity resolution and audience building capabilities, Predictive models and intent signals, Real-time or near-real-time engagement triggers.
Work closely with data science teams to operationalize advanced analytics into market-ready offerings.
Engage directly with pharma clients, agencies, and internal commercial teams to: Validate product-market fit, Gather requirements and prioritize features, Ensure products deliver measurable marketing impact.
Incorporate feedback loops into roadmap decisions and product evolution.
Support go-to-market strategy, including positioning, packaging, and pricing of products.
Partner with sales and client teams to drive adoption, growth, and retention.
Track performance against product KPIs such as usage, revenue contribution, and client outcomes.
Serve as the connective layer across product, engineering, data science, and commercial teams.
Drive alignment across stakeholders in a matrixed organization.
Ensure products meet privacy, compliance, and consent standards critical to healthcare data usage.