Digital Personalization Product Manager

Blue Shield of California•El Dorado Hills, CA

4h•$123,100 - $208,300•Hybrid

About The Position

The Platform Strategy & Operations team, within Blue Shield of California’s Intelligent Automation & AI organization, owns BSC’s member intelligence and orchestration layer—unifying member data, generating predictive insights, and activating personalized experiences across web, mobile, and connected channels through Salesforce Marketing Cloud, Data Cloud, and Marketing Cloud Personalization. Reporting to the Senior Manager of Product Management, the Digital Personalization Product Manager owns the real-time personalization roadmap, decisioning strategy, and member experience outcomes across web and mobile. This role translates member intelligence and predictive insight into scalable, governed personalization capabilities, partnering with Digital Strategy, Product, Architecture, Engineering, Analytics, Data, and Orchestration Ops to deliver contextually relevant, measurable experiences across business domains. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Requirements

Experience in product management
Experience with Salesforce Marketing Cloud, Data Cloud, and Marketing Cloud Personalization
Ability to translate member intelligence and predictive insight into scalable, governed personalization capabilities
Experience partnering with cross-functional teams including Digital Strategy, Product, Architecture, Engineering, Analytics, Data, and Orchestration Ops
Experience delivering contextually relevant, measurable experiences across business domains

Responsibilities

Owns the real-time personalization roadmap, decisioning strategy, and member experience outcomes across web and mobile.
Translates member intelligence and predictive insight into scalable, governed personalization capabilities.
Partners with Digital Strategy, Product, Architecture, Engineering, Analytics, Data, and Orchestration Ops to deliver contextually relevant, measurable experiences across business domains.