Director, Digital Product - Personalization - Remote
About The Position
The Enterprise Digital Product Office (EDPO) at Optum is a centralized organization focused on accelerating digital transformation across the enterprise. The team partners across business, technology, and operations to design, build, and scale product-centric solutions that improve customer experiences, optimize operational workflows, and deliver measurable business outcomes. The team drives consistency in product strategy, agile delivery, and design practices, enabling teams to operate with greater speed, clarity, and impact. By aligning cross-functional stakeholders and leveraging modern technologies—including cloud platforms, data, and AI—the organization supports the development of scalable, user-centered solutions that help advance Optum’s mission to build a more effective and equitable health care system. You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Requirements
- 8+ years of experience in digital product management, MarTech, personalization, customer engagement, or related enterprise digital capabilities
- 4+ years of experience leading product teams and cross-functional initiatives within complex enterprise environments
- 4+ years proven experience delivering enterprise-scale personalization, decisioning, MarTech, and customer engagement platform initiatives
- Solid expertise in segmentation, experimentation, identity management, targeting, or advertising platforms
- Experience defining product strategy, managing enterprise roadmaps, and delivering measurable business outcomes using Agile methodologies
- Demonstrated success partnering with stakeholders across business, marketing, technology, operations, analytics, and customer experience organizations
- Demonstrated ability to translate complex business needs into scalable technology and operational solutions
- Legally authorized to work in the US without any restrictions. Proof will be required
Nice To Haves
- Experience with Adobe Experience Cloud technologies including Adobe Target, AJO, RT-CDP, AEP, and offer management capabilities
- Experience with personalization and decisioning platforms such as Braze, Pega, Salesforce Marketing Cloud, or similar technologies
- Knowledge of healthcare privacy, compliance, regulatory, and governance requirements
- Experience implementing AI/ML-enabled personalization, predictive decisioning, and content generation capabilities
- Experience building composable MarTech ecosystems and modern digital engagement architectures
- Experience with consent management, customer data platforms, and journey orchestration
- Solid analytical, communication, stakeholder management, & executive presentation skills
Responsibilities
- Lead product strategy for personalization, next-best-action, targeting, and offer orchestration capabilities across enterprise digital channels
- Drive the transition from campaign-based engagement to real-time, event-driven personalization and decisioning
- Enable dynamic selection of content, offers, and channels based on customer context, behavior, and engagement signals
- Partner with Technology and Architecture teams to integrate AEP, AJO, RT-CDP, Adobe Target, offer management, and related platforms into a unified personalization ecosystem
- Develop enterprise decisioning frameworks leveraging unified profiles, behavioral data, AI models, and real-time triggers
- Align offer, messaging, and content orchestration strategies across web, mobile, email, SMS, and outbound channels
- Lead testing and optimization strategies across personalization and offer experiences using experimentation, analytics, and performance insights
- Drive continuous optimization of targeting, engagement, conversion, and customer experience outcomes through data-driven decisioning
- Define KPIs and success metrics for personalization, offers, and engagement performance
- Translate business priorities into scalable personalization and engagement capabilities that drive growth, retention, and operational efficiency
- Incorporate AI-driven personalization, experimentation, and decisioning capabilities into product strategy and roadmap planning
- Lead AI enablement and transformation initiatives across customer engagement and marketing workflows
- Develop business cases, investment strategies, and roadmap priorities for enterprise personalization initiatives
- Establish governance, operational standards, compliance readiness, and platform reliability practices
- Lead delivery of enterprise next-best-action and personalization initiatives from discovery through implementation and optimization
- Partner with Technology teams to define business requirements, architecture, data integration, orchestration, and AI-enabled solutions
- Ensure seamless integration across Adobe Experience Cloud and third-party personalization platforms
- Enable personalized omnichannel experiences through segmentation, targeting, and event-triggered engagement
- Partner cross-functionally with Technology, Operations, Marketing, and Analytics teams to deliver customer-centric experiences and measurable business outcomes
- Deliver executive insights and recommendations on platform performance, engagement, and personalization effectiveness
- Lead, coach, and develop high-performing product and cross-functional teams
- Strengthen organizational capabilities in product management, Agile delivery, customer experience, and data-driven decision making
- Foster a culture of innovation, experimentation, accountability, and continuous improvement
Benefits
- comprehensive benefits package
- incentive and recognition programs
- equity stock purchase
- 401k contribution
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
