Director, Product-Led Growth

Clio • Vancouver, BC

8d • $204,000 - $306,000 • Hybrid

About The Position

Clio is looking for its first-ever Director of Product-Led Growth (PLG), a rare, high-impact opportunity to build and shape a muscle from the ground up at a company that is already seeing real results from its early PLG investments. This role is available to candidates across Canada (excluding Quebec) and the US. If you are local to one of our hubs (Burnaby, Calgary, or Toronto), you will be expected to be in office a minimum of twice per week on one of our Anchor Days. Over the past two years, Clio has made progress in our product-led efforts but we're still early. This is not a role for someone who wants to inherit a playbook - it's for someone who wants to write one. You will define how PLG works at Clio, across our full and growing product portfolio, and you'll have the organizational mandate and team to make it real. You'll lead multiple squads, work across every product in our suite, and partner closely with sales, marketing, customer success and product leadership to evolve how Clio acquires, activates, and expands its customer base. This is a seat at the table, not just a function in the org. Clio has been a sales-led organization for most of its history and that motion has worked. Now Clio's product portfolio has grown to a point where the product itself can and should be a primary driver of growth. We need someone who has lived this transition before. Not just read about it - actually done it. Someone who has felt the friction of trying to install PLG into a sales-first culture, who has made mistakes and learned from them, and who knows exactly what it takes to make this kind of shift stick. The opportunity is significant. Legal professionals are increasingly expecting the same self-serve, high-quality product experiences they get in their personal lives, and Clio is in a position to deliver that. Your job is to make sure we do!

Requirements

• 10+ years of experience in a product growth role in a B2B SaaS environment
• Experience scaling PLG across a multi-product portfolio
• Demonstrated experience building, leading and developing high-performing, cross-functional growth teams
• Deep fluency in growth metrics - activation rates, time-to-value, expansion revenue, NRR, product qualified leads (PQLs), and the systems used to track them
• Experience working at or transitioning a sales-led organization toward a product-led model
• Strong data and analytical skills. You are comfortable owning a metrics framework, running analysis, and building the case for investment based on evidence
• Hands-on experience building or integrating AI tools into a growth function
• Excellent communicator and cross-functional partner. You've influenced without full authority and brought skeptics along
• Based in the US or Canada

Nice To Haves

• Experience in legal tech or other regulated-industry verticals
• Familiarity with Clio's product suite or the legal workflow space
• Background that spans both product and marketing. You've sat in both seats or closely adjacent ones
• Experience in a company that has gone through a significant growth inflection - Series D and beyond, or post-IPO

Responsibilities

• PLG strategy and vision across Clio's full product suite - defining the framework, the metrics, and the roadmap for how we grow through the product
• Team leadership across multiple squads focused on acquisition, activation, onboarding and expansion
• The growth loop - owning the end-to-end funnel from first touch through activation and expansion, and identifying the highest-leverage places to invest
• Experimentation culture - building a pragmatic, fast-moving test-and-learn engine that the whole organization can rally around
• AI-enabled growth - actively identifying and deploying AI tools and capabilities to accelerate your team's output and Clio's growth experiments
• Cross-functional alignment - working shoulder-to-shoulder with Sales, Marketing, Customer Success, Product, and Data teams to ensure the PLG motion amplifies rather than competes with our other growth vectors
• Executive partnership - reporting into the VP of Product and contributing to how Clio thinks about growth at the portfolio level
• Tooling and instrumentation - ensuring we have the data, telemetry, and tooling in place to make confident decisions fast

Benefits

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.
• $2000 annual counseling benefit
• RRSP matching and RESP contribution
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed