Director of Marketing, Growth & Product
About The Position
The Director of Marketing, Growth & Product is an experienced marketing leader who owns Drug Hunter's demand engine and product marketing function. This role bridges two critical jobs: driving pipeline and revenue growth through multi-channel programs, and ensuring the market understands and values what Drug Hunter offers. You will lead go-to-market strategy for product launches, own sales enablement, run ABM and lifecycle programs, and manage a small team that executes content and digital programs. This is a high-impact, highly cross-functional role that partners closely with Sales, IRR, and Product to accelerate ARR growth.
Requirements
- 8+ years of marketing experience with a strong blend of product marketing and demand generation
- Advanced degree in chemistry, biology, or related field
- Proven track record of building and executing GTM programs that drive pipeline and revenue
- Experience with ABM platforms, lifecycle marketing tools, and sales enablement frameworks
- Strong communicator and collaborator – able to work across Sales, Product, IRR, and department leaders
- Analytical mindset with ability to own performance reporting for their programs
- People management experience required
Nice To Haves
- Direct drug discovery or B2B SaaS experience strongly preferred
Responsibilities
- Develop and evolve the demand generation strategy across paid media, SEO, email, and multi-channel programs
- Build and manage ABM programs and account signaling to identify priority accounts in the market
- Drive top-of-funnel volume and audit channel performance to optimize spend and lead activation
- Own lifecycle marketing programs from onboarding through adoption
- Execute campaigns for retention, expansion, and enterprise awareness
- Develop and manage enterprise pilot support materials
- Develop and maintain repeatable GTM launch playbooks for new features and product releases
- Partner with Head of Marketing on positioning and messaging to ensure go-to-market materials create a compelling narrative
- Equip Sales with the narratives, collateral, battlecards, ROI tools, and proof points needed to convert and expand accounts
- Manage, mentor, and develop a small team
- Set content and digital priorities in alignment with growth strategy
- Serve as a senior cross-functional partner to Sales, IRR, and Product
Benefits
- Competitive salary, variable compensation, and equity
- Broad range of medical, dental, vision, and life insurance plans for employees and their dependents, including generous coverage for a platinum PPO healthcare plan
- Short-term disability and long-term disability insurance
- Cancer and critical illness coverage
- Up to 12 weeks paid parental leave (after 1 yr tenure)
- childcare FSA plan
- 401(k) + employer match (3-5%)
- Home office set up stipend for fully remote employees
- Learning and development support
- Generous and flexible vacation and leave policies
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
11-50 employees
