Director, Product and Market Strategy NGS #ESF5541

ExpertHiring

2d•Onsite

About The Position

This role is for a Director, Product and Market Strategy in the NGS field. The company is a world leader in biotechnology research and development, developing, manufacturing, and distributing a wide range of life science reagents. This is a full-time, onsite position in San Jose, California, offering a lucrative salary and great benefits. The position involves owning the end-to-end NGS product lifecycle from concept to optimization, leading a team of product managers, and driving market research and financial modeling. The role also includes overseeing go-to-market strategies, product launches, and sales enablement initiatives. Additionally, the position requires acting as an NGS domain expert, analyzing market trends, defining market strategy, and identifying strategic partnerships and ventures. Marketing and sales enablement are key components, involving collaboration with sales to set budgets, achieve revenue targets, develop marketing campaigns, and create sales tools. The impact of the role is significant, involving ownership and driving of global NGS strategy, shaping the RNA-based NGS portfolio, leading product innovation, and influencing company growth and market expansion.

Requirements

18+ years in life sciences product marketing
10+ years leading teams
Proven track record in product strategy, market growth, and commercial execution
Deep knowledge of NGS technologies (RNA sequencing (RNA-seq), Library prep workflows, Genomics applications)
Understanding of applications, market needs, and competitive landscape
Strong business acumen
Experience with financial modeling, product-market fit, and growth strategies
Ability to translate science to business strategy
Strong team leadership experience
Excellent communication and presentation skills
Strong analytical and problem-solving ability
Ability to manage senior-level team members
Ability to influence cross-functional teams
Highly organized and detail-oriented
Creative thinker with strong interpersonal skills
BS/BA required

Nice To Haves

MS or PhD preferred
RNA-focused NGS expertise
Experience in partnerships / M&A / licensing
Global product strategy experience
Experience in high-growth biotech companies
Strong exposure to genomics innovation trends

Responsibilities

Own end-to-end NGS product lifecycle (Concept → development → launch → optimization)
Lead and mentor team of product managers
Manage product timelines, technical risks, vendor coordination, and resource allocation
Drive market research, financial modeling (NPV, ROI), and new product proposals
Oversee go-to-market strategies, product launches, and sales enablement initiatives
Conduct product line reviews and post-launch performance analysis
Collaborate with R&D, Operations, Product, Sales, and Executive leadership
Act as NGS domain expert
Analyze market trends, competitive landscape, and emerging technologies
Define market strategy, positioning, and growth opportunities
Build business cases and financial models
Present Go / No-Go decisions to senior leadership
Own commercial strategy for assigned NGS market segments
Identify and evaluate partnerships, sponsored research programs, and acquisitions
Define collaboration structures and requirements
Align external opportunities with internal capabilities
Negotiate contracts and track performance metrics
Drive expansion into new markets or technologies
Partner with Sales to set budgets and achieve revenue targets
Develop marketing campaigns and lead generation strategies
Create sales tools (brochures, application notes, web content)
Deliver training for internal teams and distributors
Analyze campaign performance and ROI metrics
Represent company at industry events and scientific conferences