Director, Market Access Strategy

AstraZeneca • Wilmington, DE

1d • $193,898 - $290,848 • Onsite

About The Position

The Director of US Market Access Strategy is responsible for developing and deploying brand and therapeutic area focused marketing campaigns and tactics for the AstraZeneca’s U.S. Respiratory Biologics portfolio; FASENRA and a launch candidate under evaluation - Tozorakimab. This role works closely with the access strategy lead to develop a tactical plan supporting overall access strategies and objectives. This role involves creating and refining access-related, customer-facing marketing materials supporting tactical plan in collaboration with matrix and cross functional partners such as brand marketing leads, HEOR, clinical, and account teams, across customers (payers, providers, channel/trade partners, specialty pharmacies (SPs) that result in a positive customer experience. This role will focus on in-market and launch product marketing campaigns for multiple customer types. Additional responsibilities include managing budget and agency partners, conducting market research, collecting customer feedback from account teams and designing targeted marketing materials to address customer concerns and optimize access via omni channel. This role is based at AstraZeneca’s Wilmington headquarters and reports to the Sr. Director, Market Access Strategy – Respiratory Biologics.

Requirements

• Bachelor’s Degree
• 5+ yrs experience in one or a combination of: pharmaceutical, healthcare, scientific, clinical, institutional or related industry experience
• Including 3 yrs of Commercial experience
• Understanding of the US market access landscape and the legal/regulatory environment for pharmaceuticals/healthcare industry required

Nice To Haves

• Advanced Degree in Business, Marketing, or Science
• Demonstrated experience developing U.S. marketing materials
• Ability to assess quantitative and qualitative analyses of complex strategic initiatives and inform strategic brand decisions
• Ability to understand the business models, influence/impact, and decision drivers of U.S. commercial and government payers as well as channel customers (i.e., specialty pharmacy and distribution, home infusion, etc.)
• Working understanding of reimbursement methodologies utilized by commercial and government payers under the medical and pharmacy benefits
• Demonstrated ability to work cross functionally in a matrix environment effectively and communicate complex business challenges and data-driven recommendations to senior leaders
• Experience reviewing marketing materials with medical, legal, and regulatory review committees and operating at pace in process-driven promotional environments
• Up to 10% U.S. domestic travel as required
• Respiratory Biologics or other Biologics experience
• Launch management and marketing experience
• Strong financial acumen with the ability to assess and drive results
• Strong communication, presentation, collaboration and negotiation skills.
• Ability to successfully lead through change, complexity and ambiguity in a highly matrixed environment
• Demonstrated Learning Agility

Responsibilities

• Demonstrates expert knowledge and understanding of the clinical disease state to inform value strategy and access planning.
• Lead development and management of the US managed care marketing plan for assigned products in close collaboration with access strategy leads
• Manage payer marketing budget, agency and external vendors as necessary
• Lead development of marketing programs, payer value narratives, Health System value narratives, ACD team assets, field tools and resources.
• Engage medical, legal, and regulatory review to drive approval process, training, and roll out of approved materials to customer facing account and field reimbursement teams
• Evaluate and create omni channel marketing campaigns to supplementing traditional access marketing
• Lead Insights, Analytics & Forecasting (IA&F) and matrix partners to conduct market research and message testing to ensure the effectiveness of marketing materials and inform brand strategic decisions
• Partner with Insights, Analytics & Forecasting (IA&F) to build data-driven customer value narratives based on account-specific engagements
• Collaborate closely with Access Strategy Lead, HEOR, brand, clinical, and account teams to shape value messages and develop pre-approval information exchange (PIE) materials.
• Engage filed teams (Account Directors, FRMs and Sales) to collect feedback on account insights, reimbursement challenges and office dynamics to continuously align marketing materials with customer need and strategic priorities
• Collaborate with contract strategy to advance patient access and communicate brand access objectives while conserving gross-to-net (GTN)
• Collaborate with matrix partners with brand execution responsibilities to ensure activities are aligned to brand need
• Ensure brand access strategy and commercial leadership are kept up to date on shifting account and field challenges related to brand strategic priorities

Benefits

• qualified retirement program [401(k) plan]
• paid vacation and holidays
• paid leaves
• health benefits including medical, prescription drug, dental, and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Director