Director, PRO Sales

Wella

1d•$150,000 - $200,000•Hybrid

About The Position

The Director of PRO Sales (US & Canada) is a strategic leadership role responsible for growing ghd’s professional channel across the United States and Canada. The role sets direction, guides the team, and drives performance and market penetration among professional clients. The U.S. business is managed by a Senior Account Manager responsible for BSG and SalonCentric and a Key Account Manager overseeing DSO and independent clients. The Canadian business is led by a two-person team comprising a Senior Key Account Manager and a Key Account Manager. The objective is to put a ghd tool in the hands of every stylist across North America, supported by partnerships with as many cosmetology schools as possible. The role carries significant ownership, decision authority, and accountability within the professional commerce organization and is a relevant voice on the Leadership Team. It is a hybrid position based in Calabasas, California, with three days onsite.

Requirements

Proven sales account-management experience working with key stakeholders within PRO accounts, preferably BSG and SalonCentric, and familiarity with day-to-day operations in a DSO environment.
U.S. experience is required.
Strong networking skills internally and externally, with the ability to use contacts to further input, impact, and influence.
Strong organizational and planning skills, a hands-on attitude, and pragmatic, solution-oriented judgment; ability to work in a structured and forward-looking manner.
Numeracy and aptitude for analyzing data and numbers.
Strong skills in MS Office, including Excel and PowerPoint, as well as marketing, finance, and digital skills.
Enthusiastic, resilient, tenacious, and persuasive, with excellent communication skills and a strong customer focus.
Highly self-motivated, able to work independently, and able to contribute as a team player and leader.
Professionalism and sensitivity in negotiations, and the ability to communicate authentically and appropriately with different contacts.
Willingness and ability to travel in the U.S. and Canada, including overnight travel, up to 50%.
Four-year college degree.
Interest in the beauty industry.

Nice To Haves

Canadian market experience.

Responsibilities

Be responsible and accountable for PRO Channel performance in North America in line with revenue growth targets.
Develop close working relationships with buyer- and planner-level contacts in each key account through a collaborative business-partner approach.
Attend weekly calls and monthly meetings to present, review, and track promotional plans and support successful execution of sales, marketing, and educational goals within each account; these are owned and managed by the Senior Key Account Manager.
Steer development of annual plans for each account, including product launches and promotions, using prior-year results and market insights to drive sell-out.
Help prepare for and attend annual Strategy and Joint Business Planning meetings, presenting new product development and setting sales targets and budgets for each key account customer.
Collate and analyze accurate data and produce meaningful weekly sales-meeting reports on KPIs, including sales data, stock holdings, sell-out performance, and other relevant data to support strategic business proposals.
Work monthly with demand planning and supply chain teams to create precise and efficient forecasts for the S&OP process, particularly for the hero category.
Monitor in-store activities and promotions, category sales, market trends, launches and promotions, and competitors’ activities to drive sales goals.
Identify opportunities to increase brand visibility and presence online and in-store through visual merchandising; plan and execute planogram updates.
For clients with stores, negotiate prime retail positioning and secondary display space in targeted accounts.
Work collaboratively with internal Marketing, Finance, Operations, Education, and HR departments.
Uphold high standards of integrity for the brand and company in all areas of sales operations.