Director, Pricing and Packaging Strategy

McAfee

1d • $141,680 - $232,760 • Hybrid

About The Position

This role is a senior leadership position on the Pricing Team, sitting at the intersection of strategy, analytics, and execution. The Director, Pricing and Packaging Strategy will own the end-to-end pricing strategy across the entire consumer business. Reporting to the Head of Pricing and partnering closely with executive leaders across Marketing, Retention, Product, and Retail, this individual will set the vision and frameworks that govern how the company prices, packages, and promotes across every channel and stage of the customer lifecycle. The role is critical in driving revenue growth, customer acquisition, and customer lifetime value by defining the right offers, packages, and promotions at every moment of the customer journey. Pricing is identified as a powerful growth lever, and this role will lead a rigorous experimentation engine, running A/B and multivariate tests across acquisition, packaging, and renewal, to turn pricing into a continuous source of measurable lift. The Director will lead a high-impact pricing function, influence executive decisions on monetization strategy, and shape how millions of customers experience McAfee across various touchpoints. The position is hybrid and located in a hub location of Frisco, TX, San Jose, CA, Newport Beach, CA, or New York City, NY, requiring onsite presence typically 1-4 days per month. The company is only considering candidates within a commutable distance to these locations and is not offering relocation assistance.

Requirements

• 10+ years of progressive experience in pricing, monetization, or commercial strategy.
• Experience leading pricing across multiple parts of a consumer business (e.g., Marketing, Retention, Product, or Retail).
• Experience managing and developing people.
• Ability to build a team, operating cadence, and analytic foundation for a pricing function to scale.
• Ability to influence across functions and levels, aligning Marketing, Retention, Product, Retail, Finance, and Analytics partners around a single, defensible pricing strategy.
• Ability to thrive in fast-moving environments where priorities evolve and ambiguity is part of the challenge, bringing structure and judgment to turn ambiguity into clear decisions.
• Ability to turn data into clear, actionable insights.
• Comfortable designing and reading A/B and multivariate tests.
• Experience analyzing acquisition economics, packaging and SKU-level performance, promotional lift, renewal and win-back curves, and long-term LTV.
• Background includes consumer subscription, software, or digital-goods pricing.
• Proven experience shaping monetization across the customer lifecycle (acquisition, packaging, renewal) and across both direct-to-consumer and partner channels.
• Ability to balance strategic vision with hands-on execution.
• Ability to communicate clearly at every level.
• Willingness to roll up sleeves when the business needs it.
• Strong growth mindset and a track record of operating in a test-and-learn culture.
• Experience partnering closely with Growth, Marketing, or Product teams to run A/B and multivariate experiments that translated into durable revenue lift.

Responsibilities

• Set the strategic agenda for pricing across the consumer business and partner with senior leaders across Marketing, Retention, and Product to operationalize it.
• Build the team, frameworks, and analytic foundations that scale pricing decisions across every channel and lifecycle stage.
• Represent the pricing function in executive forums.
• Own the end-to-end pricing strategy across the consumer business – spanning Marketing (acquisition offers and funnel pricing), Retention (renewal, win-back, and lifecycle pricing), and Product (packaging, bundling, and tiering).
• Partner with Product on packaging, bundling, and SKU strategy – defining how features, tiers, and price points come together to maximize net revenue, conversion, and customer lifetime value.
• Partner with Marketing to design acquisition pricing, trial economics, and offer architecture that drives efficient new customer growth, and lead the testing roadmap that informs funnel and landing page strategy.
• Partner with Retention to lead renewal pricing, win-back economics, and lifecycle pricing strategy – protecting and growing customer lifetime value across the installed base.
• Lead promotional strategy across channels – from acquisition campaigns to retention offers to retail events – setting the guardrails, calendar, and post-promotion review process that drives consistent, profitable execution.
• Build and lead the pricing experimentation engine – designing A/B and multivariate tests across price points, packaging, offers, and renewal flows; partnering with Growth, Marketing, and Product to prioritize the roadmap; and instituting the statistical rigor, readouts, and decision standards that turn experimentation into compounding business growth.
• Build and lead a high-performing pricing function, including direct reports and an analytics partnership model, and develop the next generation of pricing talent at McAfee.
• Establish the pricing operating model – frameworks, playbooks, governance, and decision rights – that enable consistent, scalable execution across Marketing, Retention, Product, and Retail.
• Monitor competitive dynamics, category trends, and channel performance – translating market and customer insights into the pricing recommendations and tests that drive measurable business impact, and reporting results to executive leadership.

Benefits

• Bonus Program
• 401k Retirement Plan
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support for Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed