Director, Post Professional Marketing

Evidence in Motion

About The Position

The Marketing Director, Post-Professional owns the end-to-end marketing strategy and performance for EIM’s Post-Professional business, including continuing education (CE), programs, and related offerings. This role is accountable for driving awareness, demand, conversion, and revenue growth through integrated marketing efforts aligned to business goals. The Marketing Director partners closely with Business Development, Program Leadership, Admissions, Events, and Marketing teams to optimize lead quality, conversion, and customer experience. This role serves as the subject matter expert on Post-Professional products and audiences, balancing strategic leadership with hands-on oversight in a lean, growth-oriented environment.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience
7+ years of marketing experience, with senior responsibility for strategy and performance
Experience driving demand generation, digital marketing, and conversion optimization
Strong analytical skills with experience owning KPIs, reporting, and performance outcomes
Proven ability to collaborate cross-functionally with sales, operations, and leadership teams
Experience managing websites and working with external web or technology partners
Experience leading and developing small teams
Strong communication, organizational, and leadership skills

Nice To Haves

Willingness to travel occasionally for conferences and events

Responsibilities

Develop and execute comprehensive marketing strategy for the Post-Professional business
Own performance goals, KPIs, reporting, and optimization across all marketing efforts
Identify opportunities to improve awareness, demand, conversion, and revenue performance
Deliver regular performance reporting and insights to leadership
Oversee digital marketing efforts across channels to maximize return on investment
Implement, monitor, and optimize campaigns to improve lead quality and conversion
Partner cross-functionally to improve lead response rates, pipeline performance, and outcomes
Use data and insights to inform prioritization and investment decisions
Own Post-Professional website strategy, updates, optimizations, and performance monitoring
Lead the relationship with website support vendors to execute web-based initiatives
Ensure testing, quality assurance, and performance validation prior to live releases
Monitor site performance and flag critical issues or opportunities for improvement
Partner closely with Business Development leadership to support sales strategy and pipeline growth
Collaborate on messaging, positioning, and conversion strategies across programs and CE offerings
Work with Program and Faculty Experience (FX) leaders to maintain deep product knowledge
Ensure marketing efforts align with business priorities and sales motions
Collaborate with the Event Marketing Manager to support conference and event strategy
Establish performance goals for Post-Professional events and conferences
Attend and support priority conferences and events to maximize lead generation and attendee experience
Contribute to cross-promotion and partnership strategies that extend reach and impact
Lead, mentor, and develop a small team of Post-Professional marketing staff
Manage departmental budgets and ensure accuracy of P&L reporting
Prioritize resources to balance growth initiatives with operational excellence