Director, Patient Marketing

Crinetics Pharmaceuticals•Headquarters, KY

1d•Onsite

About The Position

Crinetics is a pharmaceutical company based in San Diego, California, developing much-needed therapies for people with endocrine diseases and endocrine-related tumors. We have a prolific discovery engine and a robust preclinical and clinical development pipeline. We are driven by science with a patient-centric and team-oriented culture. Crinetics is known for its inclusive workplace culture. We are also a dog-friendly workplace. This is an exciting time to join Crinetics as we shape our organization into the world’s premier fully integrated endocrine company from discovery to patients. Join our team as we transform the lives of others. The Director, Patient Marketing, will be instrumental in crafting and implementing strategies and tactics tailored to the rare disease community. Your responsibilities will include spearheading a range of initiatives, from near-term execution to developing new capabilities for mid-to-long-term brand success. This encompasses managing educational initiatives, cultivating relationships with key opinion leaders, and ensuring all marketing initiatives for patients and healthcare professionals adhere to company compliance standards.

Requirements

Bachelor’s degree in Business Administration, Marketing, or related field; Master’s degree preferred.
At least 15 years of experience in marketing or sales within the biopharma industry.
Proven track record of successfully launching and commercializing pharmaceutical products.
Experience working with rare disease or oncology therapies is highly desirable.
Demonstrated ability to lead cross-functional teams and influence senior leaders.
Excellent verbal and written communication skills.
Experience in managing marketing assets and budgets.
Ability to exercise judgment and determine appropriate action within knowledge level.
Understanding of FDA regulations and drug approval process helpful.

Responsibilities

Develop comprehensive patient-centric strategies across multiple disease states including understanding the patient journey, identifying unmet needs, developing innovative solutions, and executing programs to meet those needs.
Lead patient ambassador programs to include ambassador relationships, management of speaking and public relations events, and community outreach strategy and execution.
Lead the design and implementation of patient engagement initiatives, including, but not limited to, patient advocacy partnerships, patient advisory boards, publications, websites, social media, email, video/webcasts, webpages, and events.
Manage patient educational conference promotional opportunities
Develop onboarding materials for patients
Develop patient education websites
Develop marketing materials for patients
Develop omni channel strategy for patients
Partner with agency for media strategy
Manage agency for patient related materials
Ensure compliance with regulations related to promotion, advertising, off-label use, pricing, reimbursement, data privacy, patient safety, and other aspects of pharmaceutical marketing.
Other duties as assigned