Customer Marketing Director, Patient

Genentech • Daly City, CA

1d • Onsite

About The Position

The Marketing organization at Genentech influences decisions by establishing and communicating the full product value proposition across the entire value chain, including payers, health systems, prescribers, and patients. Marketers are responsible for informing positioning through insight-driven marketing strategies, creating compelling customer-led content, and designing integrated customer experiences in collaboration with networked partners. They strategically utilize resources to drive patient outcomes and fuel future breakthroughs. This Patient Customer Marketing Director role is crucial for delivering the Marketing Vision for the Hematology portfolio, with a primary focus on patients. The position involves developing and executing the strategy for Hematology, requiring a strong understanding of core marketing principles, strategic acumen in patient campaign development, and effective execution. The ideal candidate will have a passion for prioritizing patients and will be a critical member of the Marketing Leadership Team.

Requirements

• Bachelor's degree
• 8 years minimum work experience, with 6 years of commercial experience (sales, market access or customer insights), two of which must be in marketing.
• Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions and own content development from strategy through execution.

Nice To Haves

• MBA or other related graduate level degree preferred
• Progressive years of Marketing experience is preferred
• People leadership experience is preferred.
• Experience working in an omnichannel/digital marketing role
• Strong customer understanding including developing/utilizing personas, customer journeys, other segmentation tools, and developing content and executing campaigns in an omnichannel world
• Experience measuring success of investments, including campaign and content, and continuously improving tactics to maximize business value
• Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
• Direct to Patient or Consumer Marketing Experience is preferred

Responsibilities

• Leverages expertise to translate high-level brand strategy into the development and execution of the customer strategy, tactical planning, and execution of all marketing campaigns, collaborating closely with the Therapeutic Area (TA) Marketer and supported by the Sr. Customer Marketer(s)
• Creates and delivers tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the TA Marketer
• Determines critical moments/barriers in the customer journey and develops content to overcome identified barriers
• Accountable for meeting short-term (90-day) and long-term (3-5 year) strategic goals for customers with measurable impact
• Coordinates and validates messaging of clinical and non-clinical strategy for customers.
• Collaborates with Executive/Senior Marketing Director and TA Marketer(s) to influence the overall objectives and long-range goals for the brand; makes decisions that have significant impact on these objectives and goals
• Identifies and works regularly with both key internal network partners and external resources to ensure cross-marketing, cross-functional, and field alignment to customer strategy
• Designs and executes seamless, well-integrated marketing campaigns across multiple marketing platforms and channels (including all field channels) for the customer
• Plays a leadership role with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
• Accountable for high quality, compliant content execution across all marketing platforms, channels and relevant customer type (including, but not limited to, patients, providers, organized customers)
• Manages media budget, Agency of Record (AoR) spend, and oversees campaign performance through measurement and optimization
• Partners with analytics, operations, and field teams to measure marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
• Leads initiatives that have broader organizational impact across the 1Marketing Function, impacting multiple TAs, and advancing progress towards our Commercial, Medical and Government Affairs (CMG) outcomes
• Pursues continuous professional development including latest innovative capabilities, platforms, or solutions to support customer marketing efforts
• Responsible for short and medium term capacity planning, enablement, project coaching and oversight of Customer Marketers.
• Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns and customer strategy
• Leads, develops and inspires a thriving Marketing Team and fosters belonging within and across teams.
• Works autonomously to make decisions and act in close alignment with the full product value proposition, customer positioning, and Squad priorities

Benefits

• A discretionary annual bonus may be available based on individual and Company performance.
• This position also qualifies for the benefits detailed at the link provided below.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees