Customer Marketing Director, Patient

Roche•South San Francisco, CA

19h•Onsite

About The Position

The Marketing organization at Genentech influences decisions by establishing and communicating the full product value proposition across the entire value chain, from payers to health systems, prescribers, and patients. Marketers are skilled storytellers, responsible for informing positioning using an insight-driven marketing strategy, delivering simple, compelling customer-led content, and designing outstanding integrated customer experiences in partnership with networked partners. They strategically use resources and their network to drive patient outcomes for current innovations and fuel future breakthroughs. This Patient Customer Marketing Director role is crucial for successfully delivering the Marketing Vision for the Hematology portfolio, with a primary focus on patients, developing and executing the strategy for Hematology. The ideal candidate will possess a strong understanding of core marketing principles, demonstrate strategic acumen in developing patient campaigns, and excel at translating strategy into effective execution. This individual must also have a passion for prioritizing patients and will be a critical member of the Marketing Leadership Team.

Requirements

Bachelor's degree
8 years minimum work experience, with 6 years of commercial experience (sales, market access or customer insights), two of which must be in marketing.
Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions and own content development from strategy through execution.

Nice To Haves

MBA or other related graduate level degree preferred
Progressive years of Marketing experience is preferred
People leadership experience is preferred.
Experience working in an omnichannel/digital marketing role
Strong customer understanding including developing/utilizing personas, customer journeys, other segmentation tools, and developing content and executing campaigns in an omnichannel world
Experience measuring success of investments, including campaign and content, and continuously improving tactics to maximize business value
Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
Direct to Patient or Consumer Marketing Experience is preferred

Responsibilities

Leverage expertise to translate high-level brand strategy into the development and execution of the customer strategy, tactical planning, and execution of all marketing campaigns.
Collaborate closely with the Therapeutic Area (TA) Marketer and supported by the Sr. Customer Marketer(s).
Create and deliver tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed.
Determine critical moments/barriers in the customer journey and develop content to overcome identified barriers.
Be accountable for meeting short-term (90-day) and long-term (3-5 year) strategic goals for customers with measurable impact.
Coordinate and validate messaging of clinical and non-clinical strategy for customers.
Collaborate with Executive/Senior Marketing Director and TA Marketer(s) to influence the overall objectives and long-range goals for the brand; make decisions that have significant impact on these objectives and goals.
Identify and work regularly with both key internal network partners and external resources to ensure cross-marketing, cross-functional, and field alignment to customer strategy.
Design and execute seamless, well-integrated marketing campaigns across multiple marketing platforms and channels (including all field channels) for the customer.
Play a leadership role with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics.
Be accountable for high quality, compliant content execution across all marketing platforms, channels and relevant customer type (including, but not limited to, patients, providers, organized customers).
Manage media budget, Agency of Record (AoR) spend, and oversee campaign performance through measurement and optimization.
Partner with analytics, operations, and field teams to measure marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes.
Lead initiatives that have broader organizational impact across the Marketing Function, impacting multiple TAs, and advancing progress towards Commercial, Medical and Government Affairs (CMG) outcomes.
Pursue continuous professional development including latest innovative capabilities, platforms, or solutions to support customer marketing efforts.
Be responsible for short and medium term capacity planning, enablement, project coaching and oversight of Customer Marketers.
Identify key internal network partners and facilitate cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns and customer strategy.
Lead, develop and inspire a thriving Marketing Team and foster belonging within and across teams.
Work autonomously to make decisions and act in close alignment with the full product value proposition, customer positioning, and Squad priorities.
Demonstrate Advanced Proficiency within key competencies such as Customer Understanding, Competitive Value Creation, Strategy Development, Integrated Campaign Development, Content Development & Approval, Execution Readiness, Delivery & Optimization Across Channels, Measurement & Iteration, and Project & Vendor Management.