Director, Patient Marketing

Insmed Incorporated

11d • $177,000 - $242,000 • Hybrid

About The Position

We are looking for a Director of Patient Marketing to lead the development of a robust multi-channel patient media strategy. Reporting to the Senior Director, Patient Marketing, this individual will design and optimize branded and unbranded initiatives that educate and support patients throughout their entire journey. By blending deep patient insights with data analytics, this individual will collaborate with cross-functional teams to create meaningful experiences that meet patient needs and accelerate brand growth.

Requirements

• You have a BS degree in marketing or similar field, along with 10 years pharmaceutical experience in brand management/marketing in the biotechnology/pharmaceutical industry.
• Patient marketing experience, in a fast-paced environment
• Proven track record in multi-channel media and planning and execution, including website strategy
• A creative, “what’s possible” attitude that always puts the patient first
• Sharp analytical capabilities– able to dissect data to uncover insights and turn them into impactful actions
• Excellent communication and storytelling – written, verbal and visual
• Skilled in both strategy and execution - with strong marketing fundamentals
• Experience in managing external partners (e.g. consultants, agencies) required

Responsibilities

• Drive patient engagement strategy through multi-channel marketing and high-impact creative messaging.
• Lead the strategy and execution of a robust multi-channel media plan (TV, digital, social) by aligning high-impact content delivery (ads, videos, website) to patient preferences and patterns.
• Develop, deploy, and continuously optimize unbranded and branded communications and media assets, to ensure strong patient education and engagement.
• Establish goals and critical metrics to measure the effectiveness of marketing initiatives, with a focus on continuous learning and data-driven optimization.
• Collaborate across functions – including franchise marketing teams, healthcare provider and payer marketing, product communications, patient services, information technology, sales, commercial effectiveness, advocacy, compliance, medical, legal and regulatory teams.
• Effectively engage agency partners, handle scopes of work and develop plans to ensure timely execution of initiatives; Foster a collaborative relationship to drive team success.
• Build business cases to secure necessary investment, contribute to Patient Marketing budget management, and ensure tracking of resources.
• Collaborate in building scenario-based investment recommendations that directly support brand goals, strategic imperatives and critical success factors

Benefits

• Comprehensive medical, dental, and vision coverage and mental health support, annual wellbeing reimbursement, and access to our Employee Assistance Program (EAP)
• Generous paid time off policies, fertility and family-forming benefits, caregiver support, and flexible work schedules with purposeful in-person collaboration
• 401(k) plan with a competitive company match, annual equity awards, and participation in our Employee Stock Purchase Plan (ESPP), and company-paid life and disability insurance
• Company Learning Institute providing access to LinkedIn Learning, skill building workshops, leadership programs, mentorship connections, and networking opportunities
• Employee resource groups, service and recognition programs, and meaningful opportunities to connect, volunteer, and give back

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees