Director, Paid Social

CMI Media Group • Parsippany, NJ

125d

About The Position

CMI Media Group is seeking an exceptional Director, Paid Social to lead our comprehensive social media efforts and shape the future of pharma communications. This pivotal role is perfect for a strategic thinker who can marry innovative social media tactics with deep industry expertise, all while building and nurturing a best-in-class team. As our Director, Paid Social, you will be the strategic architect behind all social media initiatives for our clients – encompassing everything from advanced paid social advertising and compelling content syndication to sophisticated social listening and insightful analytics. You will empower and mentor a talented team of social analysts, serve as a trusted strategic partner to our clients, and act as a thought leader, pioneering innovative social strategies that drive significant business growth and deepen client relationships.

Requirements

• 8-10 years of progressive experience in paid social media, demonstrating a deep understanding of major social networks (Facebook, Twitter/X, LinkedIn, Snapchat, Pinterest, YouTube, etc.) and their advertising platforms.
• Proven experience managing and developing a team, including junior, senior, and leadership staff.
• A natural leader with exceptional business acumen and the ability to articulate complex strategies clearly and concisely to diverse audiences.
• Strong independent decision-making skills affecting daily operations and campaign management.
• Demonstrated thought leadership in the social media space, driving innovation and product evolution.
• Exceptional ability to create, grow, and expand strong relationships with clients, vendors, and internal stakeholders.
• Excellent written and verbal communication, presentation, and interpersonal skills.
• Familiarity with regulated industries and the nuances of social media utilization within these frameworks is essential.
• Up-to-date knowledge of FDA regulations and processes related to social media in pharma.

Nice To Haves

• A Healthcare/Pharmaceutical background is a significant plus.
• Experience with social listening and management tools such as Synthesio, Hootsuite, Tweetdeck, Buffer, and others.

Responsibilities

• Develop and execute holistic social media strategies (paid, organic, listening, content) for assigned clients, ensuring alignment with brand goals and rigorous industry regulations.
• Act as the primary strategic partner for clients, deeply understanding their brands and disease states to effectively leverage social media for their audiences.
• Lead, mentor, and grow a team of social media analysts, fostering their expertise in strategy, execution, and advanced analysis, helping them become full-stack social marketers.
• Stay ahead of market trends, new social networks, and emerging tools, bringing innovative ideas and best-in-class solutions to clients and continuously evolving CMI’s social media product.
• Provide strategic oversight for day-to-day social campaigns, ensuring optimal performance, compliance, and effective legal review processes.
• Partner with insights and predictive analytics teams to define robust measurement plans, utilize native language processing for content/behavior analysis, and adjust strategies based on data-driven insights.
• Seamlessly connect social media efforts with search (paid & organic), media, research, creative, and PR agencies to ensure integrated and impactful marketing solutions.
• Navigate the complexities of regulated industries, specifically pharmaceutical marketing, ensuring social media utilization aligns with FDA regulations and internal processes.
• Leverage social listening tools to identify influencers, trends, engagement opportunities, and content gaps, as well as monitor for adverse events where applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed