Paid Social Analyst

LendingTree•Seattle, WA

3d•Hybrid

About The Position

The Paid Social Media Marketing team is looking for a high-energy and savvy digital marketer to help build out our ever-more-advanced customer acquisition and marketing optimization systems. You will have the opportunity to develop strategy and execute high impact marketing campaigns on social media platforms. You will work cross-functionally with the product, creative and analytics teams to methodically improve results in your business vertical. This is a chance to become a world-class digital marketer while owning marketing for multiple products and grow a brand.

Requirements

Bachelors degree or equivalent
1-3 years work experience in a marketing role.
Strong organizational skills with a track record of managing projects and people both directly and indirectly
Strong data-driven analytical thinking and creative problem-solving skills
Advanced Excel and PowerPoint skills

Nice To Haves

Experience working with digital marketing and transaction-based B2C sites.
Experience with Meta business and ads manager, Kenshoo or other Ad-tech.
Experience with secondary social media networks TikTok, Snapchat, Pinterest and other paid media platforms.
Experience with SQL, Snowflake, PowerBI and/or similar analytical tools

Responsibilities

Own the strategy, launch, administration, optimization, and budgets for multiple paid marketing campaigns.
Manage daily performance, including ad spend, revenue, ROI, and key performance metrics, to ensure accomplishment of performance goals.
Work closely with product teams to streamline and optimize the consumer experience and conversion funnels.
Administer A/B tests, run reporting and develop best practices around monetization strategies.
Account optimization, including campaign structure, audience targeting, creative, copy, and landing pages.