Director of Paid Social

National Debt Relief, LLC.•,

12d•$169,500 - $190,000•Remote

About The Position

National Debt Relief is seeking a Director of Paid Social to lead one of the company's fastest-growing customer acquisition channels. This role is responsible for defining the strategy, execution, and long-term growth roadmap across the company's Paid Social portfolio, including Meta, TikTok, and other social platforms, while also overseeing native advertising, AppLovin, and adjacent performance media channels. This leader will own a multi-million-dollar monthly media investment across these channels while managing a high-performing team and agency partners. Success in this role requires a unique combination of strategic leadership and hands-on platform expertise. The ideal candidate enjoys diving into campaign performance, optimizing bidding strategies, influencing creative direction, testing new approaches, and using data to make smarter marketing decisions. Reporting directly to the Vice President of Digital Performance Marketing & Growth, this individual will play a critical role in scaling customer acquisition while improving marketing efficiency and driving measurable business growth.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent professional experience).
Minimum 10 years of experience managing Paid Social campaigns, with significant hands-on experience across Meta.
Minimum 3 years of experience leading high-performing teams, developing talent, and managing agency partners.
Demonstrated success managing and scaling seven-figure monthly Paid Social budgets, with a proven track record of driving efficient customer acquisition at scale.
Proven success leading direct response, conversion-focused Paid Social programs with accountability for CPA, ROAS, and business growth.
Deep expertise in Meta Ads Manager, including campaign architecture, bidding strategies, audience development, creative testing, conversion optimization, and measurement.
Strong understanding of Paid Social attribution, first-party data strategies, conversion APIs, optimization signals, and performance measurement.
Exceptional analytical and problem-solving skills, with the ability to translate performance data into actionable business insights.
Strong financial acumen with experience forecasting budgets, pacing media investments, and evaluating marketing performance against business goals.
Excellent communication and presentation skills, with the ability to influence cross-functional partners and senior leadership.
Experience building, mentoring, and developing high-performing teams.
Ability to thrive in a fast-paced, high-growth environment while managing multiple priorities.
Demonstrated curiosity and commitment to continuous learning, experimentation, and staying ahead of platform and industry changes.
Computer competency and ability to work with a computer.
Prioritize multiple tasks and projects simultaneously.
Exceptional written and verbal communication skills.
Punctuality expected, ready to report to work on a consistent basis.
Attain and maintain high performance expectations on a monthly basis.
Work in a fast-paced, high-volume setting.
Use and navigate multiple computer systems with exceptional multi-tasking skills.
Remain calm and professional during difficult discussions.
Take constructive feedback.

Nice To Haves

Experience in financial services, fintech, or another regulated industry is preferred.

Responsibilities

Own the strategy, execution, and performance across the company's Paid Social and adjacent performance media portfolio, including Meta, TikTok, native advertising, and AppLovin.
Develop annual and quarterly channel strategies that align media investments with customer acquisition and business growth objectives.
Lead campaign planning, account structure, audience strategy, budget allocation, and bidding strategy to maximize performance across each platform.
Continuously optimize campaigns through creative testing, audience expansion, placement optimization, and platform-specific best practices.
Partner closely with Creative to establish testing roadmaps that improve creative performance and accelerate learning.
Leverage first-party data, conversion signals, and measurement frameworks to improve optimization, targeting, and overall campaign efficiency.
Identify opportunities to scale media investment while maintaining CPA, ROAS, and broader business efficiency targets.
Establish operational best practices and scalable processes that support continued growth across channels.