Director, Paid Media

Wasserman • New York, NY

6d

About The Position

THE·TEAM seeks a Director of Paid Media to lead full-funnel paid media efforts across social, programmatic, CTV, OLV and more. If you’re a client-facing data wonk who has a solid background in media strategy plus strong leadership abilities, we want to hear from you.

Requirements

• 7+ years’ experience of media planning, buying and measurement experience across self-serve ad platforms such as Meta Ads, Google Ads, TikTok Ads and more.
• Programmatic and/or other media buying experience a plus (e.g. OOH, Audio, etc.)
• Experience using budget planning and estimation tools for budget allocations and leveraging research/platform insights tools to build audience segments
• Strong deck building skills, including formatting presentation decks, inserting charts/graphs and translating data insights into a story
• Expert-level ability to analyze large datasets and formulate into actionable insights. Regular use of functions such as pivot tables, VLOOKUPs, and data organization.
• Direct response/Performance marketing experience for driving e-comm, app install, or other lower-funnel KPIs is a plus
• A deep understanding of media measurement, including brand lift studies, Google analytics tracking and attribution
• 3+ years of experience managing a team of direct reports
• Ability to work autonomously, identifying and solving problems that arise on accounts and within the agency as it relates to media strategy
• The ability to translate metrics into insights into action and ensure all reporting are meeting business needs
• Experience collaborating with creative and influencer teams to traffic creatives and recommend paid creative best practices
• Previous agency experience is a plus
• Experience using media to solve brand/business challenges
• Experience investigating consumer behavior/attitudes on social/digital channels
• A demonstrated passion for and understanding of paid media
• Commitment to excellence — working non-standard hours when necessary, anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation
• Innate curiosity and entrepreneurial spirit

Responsibilities

• Oversee the planning, execution and reporting of paid campaigns with objectives ranging from direct response to branding and awareness
• Act as the primary point of contact for clients as it pertains to media plans, measurement solutions and creative best practices
• Collaborate with the Group Director of Media to develop and implement processes to make the department more efficient
• Partner with Group Directors on Creative Strategy & Planning teams to ensure media plans are aligned with the larger campaign strategy and content requirements of our clients
• Manage a team of media strategists and media associates, keeping track of day-to-day tasks and working on their individual career growth with accounts across the agency
• Occasionally assist in new business pitches and own internal workstreams focused on implementing paid media best practices

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees