Director, Paid Media
About The Position
Resolute is a data-driven media and measurement agency with deep expertise in paid media, website analytics, search engine marketing, and performance marketing. Its data-first approach to audience intelligence, customer acquisition, and brand engagement has delivered sophisticated paid media solutions for some of the world's leading companies and brands. Resolute is a separate agency within The Weber Shandwick Collective (TWSC), a leading global communications and engagement group. The Account Director, Paid Media, is a management position accountable for all aspects of assigned clients’ paid media programs. The Account Director is responsible for managing a team and developing, executing, and monitoring strategic and tactical cross-channel media plans for clients.
Requirements
- 8+ years of paid media experience
- Strong client and team leadership qualities
- Experience planning and buying across online and offline media channels
- Strong analytical skills and understanding of KPIs and attribution
- Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
- Experience working with media management tools (e.g. Mediaocean)
Responsibilities
- Build, grow, and own client relationships, understanding their business needs and objectives to grow the business.
- Lead strategic and tactical planning activities, developing, implementing, and maintaining media plans that deliver against client objectives and strategies.
- Evaluate recommendations and presentations before client submission, maintaining quality control on daily workflow and media team processes.
- Manage and be accountable for client budgets and timelines, overseeing reports and client billing.
- Assist in negotiating media contracts and programs/opportunities for maximum leverage.
- Proactively investigate media opportunities and craft well-supported POVs for client presentation.
- Stay informed about media and industry trends impacting client businesses.
- Manage and develop a team of direct reports, ensuring productive and effective use of skills while motivating interests.
- Train direct reports in media and marketing disciplines, as well as client-specific business and industry knowledge.
- Collaborate with the team to set brand strategies and develop media plans.
- Accurately, objectively, and constructively evaluate the performance of direct reports.
- Assist in training, mentoring, developing, and evaluating existing team members, as well as interviewing and hiring new team members.
- Foster an environment that encourages intelligent risk-taking, innovation, and creativity.
- Drive agency thought leadership and new business initiatives.
- Actively participate in new business pitches.
- Manage the financial aspects of the team, including profitability by client and staffing needs.
- Partner with Media and Finance operations regarding media billing.
- Assist VP with media operations processes and team member compliance.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
