Director - Outbound Strategy & Enablement

Dow Jones • Houston, TX

2d • $180,000 - $220,000

About The Position

We are seeking a highly analytical and execution-driven Director of Outbound Strategy & Enablement. In this commercially focused role, you will sit at the intersection of sales enablement, AI productivity, and market intelligence. Your mission is to scale our recurring revenue by identifying untapped market opportunities and optimizing outbound sales workflows. You will be responsible for validating new product ideas with commercial data and equipping our business development teams with frictionless, high-velocity playbooks.

Requirements

• 12+ years of experience in Growth Marketing, Sales Operations, Enablement, or Commercial Analytics within a B2B SaaS or Price Reporting Agency (PRA).
• Proven experience designing outbound sales campaigns and playbook architectures that successfully landed new enterprise logos.
• Background in market sizing, TAM modelling, and utilizing corporate intelligence data to support product launches.
• Mastery of modern AI-driven prospecting, sequencing, and generative outbound tools.
• Advanced proficiency with Salesforce for pipeline tracking, object management, and campaign attribution.
• Solid capabilities in SQL, Excel, and Power BI/Tableau to extract client usage insight and market mapping data.
• A data-driven mindset focused on rapid testing, failing fast, and doubling down on winning outreach angles.
• Ability to coach non-technical sales reps through complex tech updates with patience and clarity.
• Deeply focused on connecting user workflows directly to predictable pipeline velocity and net revenue growth.

Responsibilities

• Design outbound playbooks: Map out and test intuitive, step-by-step outreach workflows that New Business teams can easily execute.
• Deploy white-space AI tools: Audit, integrate, and train the sales team on cutting-edge AI productivity tools to accelerate pipeline creation.
• Optimize tech stack UX: Actively gather feedback from front-line reps to identify when a software tool is too clunky or slow, systematically removing friction from the sales cycle.
• Drive digital e-commerce adoption: Align digital inbound structures with outbound experiments to streamline user acquisition and sign-ups.
• Map out total addressable market (TAM): Conduct exhaustive white-space analysis to define and structure our true market penetration potential.
• Validate new products commercially: Work closely with the Product team to stress-test and provide revenue-focused validation for new data sets and solution ideas.
• Hunt for growth targets: Proactively scour target industries and verticals to uncover entirely new solution opportunities and buyer personas.
• Monitor churn trends: Track client usage drop-offs against market trends to pivot outbound messaging toward higher-retention customer profiles.
• Run rapid A/B tests: Launch and analyze weekly outbound campaigns to continuously iterate on copy, channels, and intent data sources.
• Track core pipeline metrics: Measure and regularly report on funnel velocity, Marketing/Sales Qualified Leads (MQLs/SQLs), and overall campaign ROI.
• Align cross-functional teams: Serve as the commercial link between Sales, Product, and Marketing to sync go-to-market execution.

Benefits

• Comprehensive and competitive benefits package covering health, retirement, wellbeing, and more
• Optional benefits to meet the diverse needs of our employees

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed