Director, Organic Growth Marketing
About The Position
We’re looking for a strategic, data-driven, and innovative Director of Organic Growth to lead our non-paid acquisition and engagement efforts across SEO, AEO, organic social, web conversion optimization, community, and app store optimization. You will own the strategy, execution, and optimization of our organic growth programs to drive efficient customer acquisition and cross-sell initiatives that fuel revenue growth. You are an expert in SEO, AEO, content strategy, and web marketing, and thrives in a cross-functional environment partnering with teams across analytics, creative, brand, product, and product marketing.
Requirements
- 10+ years of experience in organic growth, web marketing, SEO, AEO, social, CRO, and ASO -- preferably within consumer financial services or digital products
- Bachelor’s degree or higher in a related field; or equivalent work experience
- Strong expertise in technical SEO, AEO, content strategy, link building, and CRO.
- Deep understanding of organic growth metrics (traffic quality, CVR, activation, engagement, LTV) and measurement methodologies (incrementality, cohort analysis, attribution models)
- Experience with marketing automation tools, web personalization, A/B testing, and conversion rate optimization
- Strong analytical acumen and comfort partnering with data science, finance, and analytics teams
Responsibilities
- Lead SEO and AEO strategy and execution, driving organic growth and optimizing LendingClub’s digital presence
- Manage external agencies and internal strategists, including SEO and AEO partners, ensuring best-in-class strategy and execution
- Own and optimize a portfolio of key organic growth channels, including SEO, AEO, organic social, website conversion rate optimization (CRO), and community management
- Lead technical SEO initiatives, including site architecture, crawlability, indexation, schema markup, Core Web Vitals, and page speed improvements
- Develop and execute a robust experimentation roadmap to test new content formats, on-site and in-app optimizations, search strategies, and audience approaches that expand reach and improve conversion
- Partner with Product and Engineering to guide the roadmap for website performance, landing page creation, experimentation frameworks, and discoverability enhancements.
- Build and refine bottom-up forecasts and performance scenarios for organic channels in partnership with Finance and Analytics
- Collaborate cross-functionally with Brand, Product Marketing, Analytics, and Creative to ensure alignment on messaging, targeting, and funnel optimization across owned surfaces
- Stay ahead of trends in search, social platforms, on-site optimization, app ecosystem changes, and consumer behavior to identify new growth opportunities
Benefits
- medical, dental and vision plans for employees and their families
- 401(k) match
- health and wellness programs
- flexible time off policies for salaried employees
- up to 16 weeks paid parental leave
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
1,001-5,000 employees
