Director of Growth Marketing

Asure Software • Nashville, TN

1d • $145,000 • Hybrid

About The Position

The Director of Growth Marketing serves as the dedicated marketing partner for an assigned sales team, functioning like a fractional marketing manager for that business segment. This role blends strategy, content creation, campaign execution, and sales partnership. Growth Managers understand their target market deeply, build the content and programs their sales teams need, and collaborate across the organization to deliver consistent pipeline results. They are both hands-on creators and skilled coordinators who know how to leverage internal resources, agencies, freelancers, and AI tools to get high-quality work done fast. In addition, the Director of Growth Marketing provides senior-level strategic guidance for growth initiatives, helping align marketing execution with broader revenue objectives and go-to-market priorities. This position is a hybrid-based role located near our Nashville, TN hub.

Requirements

• Bachelor’s degree preferred; equivalent experience considered.
• 10+ years in growth marketing, demand generation, content marketing, or a similar marketing role.
• Strong ability to research, write, and produce high-quality content across formats.
• Experience building and executing multi-touch marketing campaigns in a B2B environment.
• Comfortable working closely with Sales Development Representatives and Sales Executives.
• Experience with Salesforce, HubSpot, SalesLoft, or similar platforms.
• Strong analytical thinking with the ability to interpret performance data and adjust strategies accordingly.
• Highly organized, proactive, creative, and able to manage multiple initiatives in parallel.
• A collaborative mindset with the ability to influence and support cross-functional teams.
• Self-starter with a builder mentality and energized by autonomy and ownership.

Nice To Haves

• SaaS and or HCM industry experience is strongly preferred.

Responsibilities

• Act as the primary marketing partner for a specific sales team, developing a deep understanding of their markets, customers, challenges, and revenue priorities.
• Create and execute marketing programs that drive awareness, generate qualified opportunities, and support sales motions.
• Produce versatile marketing content from educational assets and articles to tools, resources, and campaign materials using both your own skills and support from internal teams, agencies, freelancers, and AI.
• Equip SDRs and Sales Executives with the messaging, lists, insights, and resources they need to engage prospects effectively and consistently.
• Build and manage outbound, nurture, and targeted campaigns tailored to your sales team’s goals and ICPs.
• Drive engagement across digital channels, including social media, to amplify visibility and spark conversations with prospects and industry voices.
• Plan and promote virtual and in-person events such as webinars, workshops, and roundtables that support your team’s pipeline goals.
• Monitor performance metrics, interpret trends, and communicate results in a clear, actionable way to sales and marketing leadership.
• Frequently join customer and prospect calls to stay connected to real-world needs and refine marketing strategy based on direct insights.
• Partner cross-functionally with Product, Operations, Customer Support, and other marketing teams to ensure consistency and alignment across all go-to-market initiatives.
• Provide senior-level input into quarterly growth planning and campaign prioritization, serving as a strategic marketing advisor to sales leadership and key stakeholders.

Benefits

• Medical, Dental, Vision, HSA, FSA- All effective on day 1!
• Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
• 401K Program with 3% safe harbor contribution
• Employee Stock Purchase Program
• Fitness Reimbursement Program
• Self-Managed PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees