Growth Marketing Manager, Paid & Organic

HireNow Staffing • San Francisco, CA

1d • $100,000 - $150,000 • Hybrid

About The Position

Growth Marketing Manager, Paid & Organic Location: San Francisco, CA ( 3 days onsite ) Compensation: $100,000 – $150,000 base salary + equity Employment Type: Full-Time Visa Sponsorship: Not available Benefits Include: UnitedHealthcare medical coverage (3 plans, including one fully covered for employees and 50% coverage for dependents) 401(k) retirement plan Unlimited / flexible vacation policy The Opportunity HireNow Staffing is partnering with a healthcare startup to recruit a seasoned and skilled Growth Marketing Manager, Paid & Organic to help scale performance marketing while elevating the company's social presence. This role is ideal for a data-driven marketer with strong creative instincts —someone who can own paid social performance end-to-end while also shaping how the brand shows up organically across social platforms. You'll join a growing marketing organization and play a key role in driving awareness, engagement, and efficient growth. Reporting directly to the Head of Marketing , this position begins with a strong focus on paid social and evolves into broader media ownership as the company scales. Role Overview As the Growth Marketing Manager, you will be responsible for building, optimizing, and scaling paid social campaigns while guiding organic social strategy and content planning. You'll collaborate closely with creative partners, influencers, and internal stakeholders to ensure performance and brand storytelling work hand-in-hand. This role is best suited for marketers who enjoy balancing performance metrics with creative experimentation and who are comfortable making decisions based on data, testing, and iteration.

Requirements

• 3–6 years of hands-on experience managing paid social campaigns
• Demonstrated ability to own strategy, execution, and optimization—not just reporting
• Strong analytical skills with experience managing CAC, ROAS, testing frameworks, and performance optimization
• Comfort working cross-functionally with creative, content, and leadership teams
• Clear communication skills with the ability to translate performance data into insights for non-marketers

Nice To Haves

• Experience at a design-forward or brand-driven company
• Background in B2C tech, digital health, fintech, e-commerce, marketplaces, or beauty
• Experience working in both agency and in-house environments
• Hands-on experience managing influencer campaigns or UGC programs
• Strong creative judgment with a sharp eye for premium brand storytelling and visual consistency
• Comfort balancing experimentation with disciplined performance goals

Responsibilities

• Strategically plan, execute, and scale paid social campaigns across platforms such as Meta and TikTok
• Manage and allocate budgets to efficiently grow reach, engagement, and performance
• Monitor and optimize campaigns on a daily, weekly, and monthly basis to maximize efficiency and ROI
• Develop clear performance reports with actionable insights, learnings, and recommendations
• Partner closely with creative teams to ideate, test, and produce high-performing ad assets
• Stay current on cultural trends, platform changes, and algorithm updates impacting social performance
• Design and manage testing roadmaps, launch schedules, and optimization timelines for campaigns and product launches
• Own the social content calendar , coordinating paid, owned, and influencer content
• Oversee influencer campaigns end-to-end, including strategy, sourcing, contracting, briefing, and content delivery
• Support the expansion of media efforts into new channels as the company grows

Benefits

• UnitedHealthcare medical coverage (3 plans, including one fully covered for employees and 50% coverage for dependents)
• 401(k) retirement plan
• Unlimited / flexible vacation policy

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed