Director, Omnichannel Marketing & Content Production, Cardiovascular

Amgen•Thousand Oaks, CA

About The Position

Join Amgen’s Mission of Serving Patients At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career. Director, Omnichannel Marketing & Content Production, Cardiovascular What you will do Let’s do this. Let’s change the world. In this vital role the Director, Omnichannel Marketing & Content Production (Cardiovascular – Repatha) will lead the end-to-end omnichannel engagement strategy, content ecosystem, and production operations across non-personal channels. This leader will be responsible for delivering high-impact, data-driven, and scalable customer experiences that drive behavior change among healthcare providers (HCPs) and ultimately improve patient outcomes. Reporting to the Brand Lead Executive Director, this role sits at the intersection of strategy, execution, content, and analytics, requiring a balance of visionary leadership and operational excellence.

Requirements

Doctorate degree and 4 years of marketing experience OR Master’s degree and 8 years of marketing experience OR Bachelor’s degree and 10 years of marketing experience
at least 4 years experience directly managing people and/or leadership experience leading teams, projects, programs, or directing the allocation or resources

Nice To Haves

8+ years of progressive commercial or marketing experience in biopharma, healthcare, or related industries
3+ years of people leadership experience with demonstrated ability to build and lead high-performing teams
Proven expertise in omnichannel marketing, digital strategy, and content operations at scale
Experience implementing data-driven, customer-centric engagement models
Strong track record of leading cross-functional initiatives in matrixed organizations
Experience driving innovation (e.g., AI, personalization, automation) in marketing ecosystems
Demonstrated ability to balance strategy, execution, and operational excellence

Responsibilities

Lead the integrated omnichannel strategy across digital and non-personal channels in close partnership with audience leads and promotional teams
Orchestrate seamless customer journeys across web, CRM, paid media, social, and emerging channels
Champion Customer 360 strategies, enabling personalization and optimized engagement across the HCP experience
Partner with Global Commercial Capabilities and Analytics teams to design and deploy end-to-end, insights-driven campaigns
Build and lead a high-performing content production engine, delivering high-quality, compliant content at scale
Oversee modular content strategies, enabling reuse, speed, and personalization
Drive innovation in AI-enabled content production and automation pilots
Ensure alignment of content to channel strategy, audience needs, and brand priorities
Oversee strategy and execution across key channels: Digital Media (Display, OLV, CTV) Social & Influencer/Community Engagement (in partnership with Corporate Communications) CRM & Trigger-Based Communications (Email, SMS, marketing automation) Web, SEO & Search (including emerging GEO capabilities)
Continuously evaluate and pilot emerging platforms, technologies, and engagement models
Lead a holistic measurement framework across channels and campaigns
Partner with Commercial Data & Analytics to generate actionable insights and performance optimization strategies
Drive test-and-learn agendas, enabling continuous improvement in ROI, engagement, and experience
Scale best practices and optimization models
Lead and develop a multi-disciplinary team spanning omnichannel engagement, content production, CRM, web, and analytics
Foster a high-performance, collaborative culture focused on innovation, agility, and accountability
Partner across key cross-functional partners including HCP/IDN Marketing, Sales, Value & Access, Corporate Communications, Digital Technology, Regulatory, Legal and Medical teams
Manage agency and vendor partners to deliver best-in-class creative and execution
Oversee budgets and ensure efficient, ROI-driven investment decisions

Benefits

health and welfare plans for staff and eligible dependents
financial plans with opportunities to save towards retirement or other goals
work/life balance
career development opportunities
Retirement and Savings Plan with generous company contributions
group medical, dental and vision coverage
life and disability insurance
flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible