Director of Wellness, Retail, and Club 1927

AccorHotel • Sonoma, CA

63d • $106,000 - $140,000 • Onsite

About The Position

The Director of Wellness, Retail, and Club 1927 will oversee the day-to-day operations of the Spa, Retail, Fitness, and Club 1927 Membership. This role requires a strong daily presence in all wellness areas, engaging with guests and colleagues to ensure service excellence and address operational needs. The Director will develop and implement the strategic vision for the Spa and wellness initiatives, aligning with global Fairmont standards and the hotel’s brand identity. This position is responsible for leading innovation in wellness concepts, experiential offerings, and guest-centric programming to establish the property as a premier wellness destination. The Director will act as the hotel's subject-matter expert on wellness trends, collaborating with all departments to integrate wellness experiences throughout the guest journey. Utilizing data-driven insights, the Director will work to exceed revenue goals and adapt to business conditions, developing long-term plans for business growth, capital investment, and operational enhancements. A hands-on leadership approach is expected, with active involvement in daily operations, coaching, and ensuring guest touchpoints align with service excellence. The role drives departmental financial performance, including revenue generation, cost control, payroll, and profitability, aiming to consistently exceed financial goals. The Director will inspire, lead, and develop a team committed to delivering personalized and transformative guest experiences. Collaboration with Sales & Marketing is key for designing and implementing promotions, events, and seasonal activations. A culture of continuous improvement will be fostered through guest feedback, colleague engagement, and performance evaluations. Maintaining a clean, safe, and welcoming environment with a focus on health and safety protocols is essential, along with adherence to department policies and service standards. Other duties as assigned.

Requirements

• Previous experience as a director full-service luxury spa, preferably within a hotel or resort setting
• Extensive knowledge of spa operations, wellness treatments, retail, and current industry trends
• Demonstrated ability to drive financial performance, enhance guest satisfaction, and foster employee engagement
• Results-driven and adaptable, with the ability to perform well under pressure and manage multiple priorities
• Leads by example and cultivates a strong team culture centered on accountability, collaboration, and high performance
• Flexibility to work weekends, holidays, and variable hours based on business needs
• Applicants must be able to provide proof that they are legally able to work in the United States.

Nice To Haves

• Degree or diploma in hospitality, business, or wellness-related field an asset
• Familiarity with systems such as Book4Time, Opera, BirchStreet, and Microsoft Office an asset

Responsibilities

• Oversee day-to-day operations of the Spa, Retail, Fitness, and Club 1927 Membership, maintaining a strong daily presence in all wellness areas, engaging with guests and colleagues to ensure service excellence and addressing any immediate operational needs
• Develop, communicate and implement the strategic vision for the Spa and all wellness initiatives, ensuring alignment with global Fairmont standards and the hotel’s unique brand identity
• Lead innovation in wellness concepts, experiential offerings, and guest-centric programming to position the property as a premier wellness destination within the luxury market
• Serve as the hotel’s subject-matter expert on wellness trends, collaborating with all departments to embed wellness experiences throughout the guest journey
• Utilize data-driven insights—including competitive analysis, guest feedback, and market trends—to exceed revenue goals and proactively adapt to business conditions
• Develop long-term plans for business growth, capital investment, and operational enhancements.
• Lead by example by being actively involved in daily operations to support peak periods, coaching in real-time, and ensuring every guest touchpoint aligns with service excellence.
• Drive departmental financial performance, including revenue generation, cost control, payroll, and profitability metrics, ensuring financial goals are consistently exceeded
• Inspire, lead, and develop a passionate team committed to delivering personalized and transformative guest experiences through a hands-on leadership approach
• Partner with Sales & Marketing to design and implement promotions, events, and seasonal activations aligned with wellness objectives and revenue targets
• Foster a culture of continuous improvement by utilizing guest feedback, colleague engagement insights, and performance evaluations
• Maintain a clean, safe, and welcoming environment for both guests and colleagues, with a strong focus on health and safety protocols
• Follow department policies, procedures and service standards
• Other duties as assigned

Benefits

• Discounted hotel rooms and food & beverage rates to employees at our sister properties around the globe.
• Learning programs through our Academies to promote growth and development
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21 and WATCH

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Associate degree