Director of Venue Sales & Experience
About The Position
L’Alliance New York is seeking an entrepreneurial Director of Venue Sales & Experience to lead the strategic management and financial monetization of its midtown Manhattan facilities, including a theater, auditorium, multi-use event space, and classrooms. The role combines commercial business development with event production and supports the organization’s cultural and educational mission by generating earned revenue for public and community programs. Reporting to the Vice President of External Affairs & Advancement, the Director will oversee the end-to-end venue sales lifecycle, cultivate corporate partnerships, and optimize private-event space utilization. The position works across departments to coordinate event logistics, staffing, budgets, invoicing, and reconciliations. This is a full-time, exempt, in-person position with a stated start date of November 2026 and an annual salary of $90,000–$100,000.
Requirements
- Valid U.S. work authorization.
- At least 10 years of successful experience in venue sales, hospitality sales, property management, or commercial leasing.
- Exceptional negotiation, networking, and presentation abilities.
- Proficiency in contact management software, venue management calendars, and financial tracking tools.
Nice To Haves
- Experience in venue sales, hospitality, or event management, preferably within a nonprofit or cultural institution.
- A strong understanding of generating revenue and building a successful rental business.
- Skill in building relationships, negotiating contracts, and developing long-term partnerships.
- A focus on creating exceptional client experiences from initial inquiry and venue tour through event execution.
- Ability to identify new business opportunities, develop corporate partnerships, and maximize space utilization.
- Organization and attention to detail, including the ability to manage multiple events, contracts, budgets, and competing priorities.
- Collaborative leadership and ability to work across departments.
- Financial savvy and understanding of pricing, budgeting, invoicing, and revenue goals.
- Strong communication skills and confidence representing L’Alliance New York to clients, partners, and the broader community.
- Interest in supporting a cultural and educational mission through a sustainable venue rental business.
Responsibilities
- Co-develop with the Vice President of External Affairs and execute a commercial rental (licensing) strategy to maximize earned income.
- Identify and convert new business streams, including corporate conferences, private events, and filming and screening opportunities.
- Manage the complete sales pipeline, conduct property tours, and negotiate rental contracts.
- Ensure rental agreements comply with local laws and nonprofit tax exemptions.
- Collaborate with the marketing team to design collateral and update digital venue listings.
- Monitor New York City market trends and optimize pricing structures.
- Partner with Facilities, Cultural Programming, Special Events, IT, and Security teams to ensure seamless event execution.
- Oversee the budgeting process, invoicing, and reconciliations with Finance.
- Schedule front-of-house staffing for rental events and manage associated payroll and reimbursements.
- Work with the team to appropriately staff front-of-house and event roles for rental events.
Benefits
- Generous paid vacation and holiday package.
- Health, dental, and vision insurance with employer contribution.
- 403(b) retirement savings plan with up to 5% employer match after 2 years.
- Free French classes and discounted cultural programs.
- Pre-tax commuter benefits and flexible spending account.
- Complimentary L’Alliance New York membership.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
