Director of Used & Rental Fleet

WMH•Charlotte, NC

2d•Onsite

About The Position

At WMH Solutions, we’re not just managing equipment — we’re building scalable operational infrastructure that powers warehouses, distribution networks, manufacturing facilities, and supply chains across the Southeast. For more than 35 years, WMH has grown into one of the region’s leading material handling organizations, with 11 branch locations and more than 250 associates across NC, SC, TN, VA, GA, and AL. As our organization continues to scale aggressively, we’re seeking a high-impact leader to oversee and strategically grow our Used & Rental Fleet Operations division. This is not a maintenance-focused fleet role. This is a business leadership opportunity centered around fleet strategy, rental operations, used equipment lifecycle management, asset utilization, operational efficiency, inventory optimization, branch coordination, profitability, refurbishment strategy, and dealership growth. If you thrive in high-accountability operational leadership environments and understand how to balance utilization, customer demand, inventory strategy, and profitability — this is the type of opportunity that can define a career. As Director of Used & Rental Fleet, you’ll oversee the strategy, operational performance, lifecycle management, and profitability of WMH’s used and rental equipment fleet across multiple branch locations throughout the Southeast. You’ll partner closely with branch leadership, service operations, sales leadership, rental coordination teams, technicians, wholesalers, national accounts, and equipment vendors to ensure fleet readiness, utilization, operational efficiency, and long-term profitability. This role directly impacts revenue growth, fleet productivity, asset recovery, customer retention, branch performance, and operational scalability.

Requirements

Material handling
Forklift dealership operations
Rental fleet management
Used equipment operations
Heavy equipment
Construction equipment
Agriculture equipment
Industrial equipment
Fleet lifecycle management
Dealership leadership
Asset management
Multi-branch operational support
Experience leading rental fleet or used equipment operations
Strong understanding of equipment lifecycle management and fleet utilization strategy
Experience managing inventory performance, operational efficiency, and profitability metrics
Strong communication and leadership skills across branch and corporate operations
Experience with fleet management systems
Experience with ERP systems
Experience with inventory management platforms
Experience with dealership operations
Experience with asset tracking/reporting
Ability to operate strategically while still driving execution

Nice To Haves

Think operationally and strategically
Understand dealership pace and customer urgency
Enjoy building systems and improving processes
Can balance analytics with execution
Lead with accountability and initiative
Understand the financial side of fleet operations
Want influence, ownership, and long-term growth

Responsibilities

Lead strategic initiatives surrounding fleet utilization, lifecycle planning, right-sizing, and asset allocation
Analyze fleet productivity, aging equipment, ROI, utilization trends, and replacement timing
Establish economical life guidelines and fleet disposition strategies
Optimize used and rental inventory across multiple branch locations
Oversee used equipment acquisition, refurbishment (“make-ready”), remarketing, and resale processes
Manage rental fleet readiness, inspections, repairs, transportation coordination, and operational availability
Support lease-end management, trade evaluations, wholesale transactions, and retail equipment sales
Coordinate rental and used equipment activity tied to national account requirements
Partner with branch leadership teams to improve rental fulfillment processes, inventory coordination, and operational execution
Ensure teams are trained and aligned on fleet procedures, rental workflows, billing, and equipment handling
Drive accountability and operational consistency across all branch locations
Monitor fleet profitability, utilization metrics, billing accuracy, and cost recovery initiatives
Support pricing strategy, margin improvement, and operational cost optimization
Evaluate bids, trade-ins, auction opportunities, and wholesale equipment sourcing
Collaborate closely with sales leadership on rental strategy, used equipment opportunities, fleet availability, customer needs, project coordination, and delivery scheduling
Maintain strong relationships with dealers, wholesalers, vendors, and customers